It’s not enough that you have a brand, or work to create one that conveys your value to the world. You have to keep monitoring it and promoting it. We live in an age where reputations are dashed overnight. We’ve seen some extreme examples recently like Donald Trump and Bill Cosby. And although our press coverage may not be as expansive as those individuals, we nonetheless have to be attentive to what’s being said or written about us.
Many people are not even aware that they have a personal brand, so at least you have the first hurdle covered. If you see your brand as something that exists solely online, you’re missing opportunities to interact personally with people by attending networking events, forums, or even classes. Speaking with people confidently about your passion for predictive analytics will build your credibility and make you someone others reach out to for information. You should be able to articulate your skills and the value you bring in a way that gains comprehension from those around you. You have to get out there and talk to people, let them get to know you and connect on a personal level. There are ample opportunities to do this, just check local listings, trade associations, chambers of commerce, or even LinkedIn groups.
Another way to keep a watchful eye on your brand is to create a dialogue with your audience. The easiest way to do this is through public speaking or person to person interaction. Online, it’s more challenging and can be accomplished by asking for comments or posing questions in different forums to engage others. Asking for feedback is a way to keep your personal brand on track.
Online presence is something you cannot ignore when building your brand and it has to be consistent. Brand yourself is a reputation management website that actually monitors your brand for you. It enables you to get updates on mentions of you online and reminds you to spend time at various sites like Twitter, or Google+ just to make sure you maintain an active, relevant online presence. It will let you know if there is information out there that is less than positive and offer solutions to remedying it.
Of course any personal websites such as About me, or blogging sites like WordPress, Blogster or LinkedIn profiles should all be speaking the same language. There has to be a compatibility that runs through all of these venues. Each will have a different approach, and may emphasize distinct areas, but as an ensemble they should be reflecting different facets of the same personality: your personal brand. Having all these vehicles may give you some work monitoring them, but it’s worth it for the unified value proposition you will convey.