So what’s not to love about Pope Francis? He has charmed millions, spoken to the United Nations and the U.S. Congress, celebrated open masses for tens of thousands and never strays from his basic message of love, concern for the poor and underprivileged, having faith.
Called “the People’s Pope”, the pontiff stays away from riches and the trappings of power. The sight of him in a Fiat seems incongruous with the immense power he wields. This is exactly what enables him to be creditable source of his message. Pope Francis sets a tone and tries to be the lesson he is teaching: one of humility. It’s very effective, it makes us pay attention.
After years of scandals and questions, Pope Francis is ushering in a new era of faith, hope and charity. He talks about people seeing the light of faith, mentions the golden rule. With his unassuming way, he conveys a message of peace, love and even joy. Grounded in reality, he doesn’t forget to caution us about the earth itself, referring to global warming, and he does not overlook world crises such as the Syrian refugees.
What makes Pope Francis so compelling is that he demonstrates clearly that he is on the level living the reality he speaks to us about. We may not wear white robes or head up a powerful institution, but we can in our own way be the message we are depicting. We can tell our story in a way that is valid. It takes knowing what you believe in and feeling comfortable sharing it with others. We can be a witness to our own truth. When you make that first impression with your ‘elevator speech’, don’t be afraid to give it the unique flavor you bring to the situation.
James went on an interview for a job with an entrepreneurial company. Although he had recently worked for a very established firm, he tried to convey how he was able take risks by detailing the experience he had helping a friend with a startup. He was stretching himself. Marina took a career sabbatical from marketing to go and teach English in Spain for a year. Once she returned, she used the experience to demonstrate how she could open herself to new ideas and approaches in a way that wouldn’t have been possible before.
The message should match what we are portraying. This enhances the personal experience and helps the listener understand us in an unconscious way. You have to be believable in the role that you are trying to achieve. Everything the other person knows about you should coincide with what you are describing. If you are applying for a sales job, you need to be able to illustrate a sales personality vividly in the mind of an interviewer. The best way to do this is to be who you say you are. Your personal brand should be the veritable you and not some marketing scheme. It comes around to one of Pope Francis’ core messages: not to be ashamed of what you really are.