The fast and furious video game release season has started and with so many upcoming games due out in the next few months, developers and publishers are jockeying for the spotlight and attention of all gamers. In what is a season loaded with major games, Microsoft is bringing what is arguably one of the most anticipated games of the whole year, Halo 5: Guardians.
Slated to launch on Oct. 27, Halo 5: Guardians is looking to reestablish itself and potentially redefine what has been the biggest series for the Xbox brand. Some may feel the series has lost a step along the way, but Phil Spencer recently spoke about the nature of starting over that is present whenever a new game is released, no matter if it’s a new franchise or an existing one.
“The great thing about the video game business is you earn your customer with every release, and with the community and social, very quickly people will figure out if a game’s worth playing or not. You have to earn it every time. There’s nothing given. I feel very confident in the work that the team at 343 has done,” Spencer told GameSpot.
Some games certainly acquire a large share of the marketplace based on name, however, they maintain that share with quality, entertaining iterations. Halo wouldn’t be what it is if Microsoft shipped sub-par iteration after sub-par iteration, and it would be a genuine surprise if Halo 5 fell into that category.
Microsoft has been very strategic with its use of the Halo brand, making sure it has the right amount of media diversity and the frequency of new installments is precise. Spencer further described the commitment and investment Microsoft is making for the lead up to Halo 5: Guardians’ launch.
“We’re going to make a big moment out of this from the way we’re going to market it. You remember Halo 2 and 3 and 4? These were big entertainment moments, so we’re going to do the same thing here, because it is a franchise that I think can support that level of notoriety and exposure. I feel really confident in the game that the team’s built. I think they did a really, really good job with Halo 5,” Spencer said.
Last night, we got a sneak peek at the type of marketing Microsoft is putting behind Halo 5: Guardians. A lengthy and surely expensive 60-second clip was played during the NFL’s weekly Sunday showcase game, Sunday Night Football. That is most likely but a taste of what else Microsoft has in store. Halo 5: Guardians will launch this coming Oct. 27 exclusively for Xbox One.