If you’re a fan of the Call of Duty franchise or you’ve been following the last few iterations in it, then you’ll undoubtedly notice a trend that was beginning with the first two next-generation iterations of the series, Call of Duty: Ghosts and Call of Duty: Advanced Warfare. The former was created by Infinity Ward, while the latter was created by Sledgehammer Games.
Each of these games were first installments in new sub-franchises of the Call of Duty series, but this year’s Call of Duty game is being made by Treyarch, who is bucking that two-game trend. As you know by now, the studio isn’t creating a new sub-franchise, in fact, they are continuing the story of one of the most popular sub-franchises in the history of Call of Duty, Black Ops.
Call of Duty: Black Ops 3 is coming this Nov. 6, but we wanted to know more about why Activision and Treyarch decided to create another installment in the Black Ops sub-franchise, versus creating something entirely new. In an exclusive interview with atombash.com, Activision CEO Eric Hirshberg talked about why they decided to go with Black Ops 3.
“We had a lot of momentum with Black Ops and Treyarch wasn’t done telling that story. I think the Black Ops franchise is the most played sub-franchise in Call of Duty history and one of the most played games ever. Treyarch has a lot of love and a lot of energy for that sub-brand and at the end of the day, more gets made of the sub-brand conversation,” Hirshberg said.
As things do have a way of coming in threes these days, Black Ops 3 makes sense and to witness it portrayed in the futuristic setting with exo-suits will be an interesting thing to see. Treyarch’s Black Ops series has always drawn in a unique allure and one of the chief reasons why is because of the hallowed Zombie Mode they’ve made famous over the years.
Call of Duty: Black Ops 3 will mark the first time Treyarch has released a new game under the three-year development cycle Activision implemented for the series a few years back. Hirshberg talked about what the three-year cycle has provided Treyarch for Black Ops 3.
“The main thing that the three-year development cycle provides us with is more time to iterate, innovate and have the freedom to fail, create and throw out some things along the way. It offers the team more time for experimentation. There is a new lighting engine and that takes time for the team to integrate that into their engine. The gunsmith is giving people more tools to personalize and customize their weapons,” Hirshberg said.
This coming Wednesday, Aug. 19 will mark the first time a beta has happened in Call of Duty’s history. PlayStation 4 will be the first to host the beta and then the following week, Xbox One and PC will see their betas commence. Call of Duty: Black Ops 3 launches on Nov. 6 for PS4, PS3, Xbox One, Xbox 360 and PC.