The internet has turned into one of the largest markets of the world where businesses and customers come together on a regular basis. A major part of online shopping requires customers to provide their confidential and sensitive information to businesses and they aren’t just going to do so if they think there are any major risks. No one wants their valuable information in the wrong hands and the only way to avoid this is to know about SSL and HTTPS certificates. These are basically security certificates that have to be installed on website servers for keeping the information of customers away from prying eyes.
It is even more complicated when the website is on a shared server in which case the website hosting provider has to have these certificates installed. HTTPS stands for Hyper Text Transfer Protocol Secure and SSL stands for Secure Sockets Layer. This form of security is essential for websites that handle sensitive information such as phone numbers, customer names, credit card numbers and their addresses. Website owners obtain these certificates and install them on their respective servers. They create a secure connection between the web browser of a customer and the server of the website with which they are interacting.
Any website or business that sells goods or services to people should ensure that all information remains secure and private. There are a number of reasons why these certificates are important for a website and some of them are outlined below:
• Encrypt information
The major purpose of these certificates is to encrypt information so only intended parties can read and understand it. Information entered on internet forms reaches its final destination after going through several computers and this puts it at the risk of third party access. Random characters are inserted in the original information through these certificates so it is incomprehensible for anyone who doesn’t have the encryption key. Customers will see the ‘https’ and lock icon in the browser and will be more than willing to shop.
• Offers authentication
You don’t want customer information to be intercepted while it is being sent to the desired server. When HTTPS and SSL certificates are obtained, a server certification is also given, which works as a mediator between servers and browsers to show that the provider can be trusted. These documents can be viewed by customers for validating the accuracy of SSL certificates and this gives them peace of mind.
• Guards against phishing
There are links in phishing emails, which take customers to a realistic replica of an existing website. These emails are disguised as shipping confirmations and advertisements and their intention is to collect credit card information for malicious purposes. But, getting authentic HTTPS and SSL certificates is difficult so customers are likely to move away from the website if they don’t find them in the right place.
Apart from these, there are several other advantages of having SSL and HTTPS certificates such as greater brand power, ability to accept payments and improved customer relations that every website desires. With so many fraudulent activities on the internet, it has become mandatory for several kinds of websites, especially online shops, lottery syndicate websites, etc. to implement SSL and HTTPS certificates, so they cam offer security and protection to those making large payments on their platforms.