The gaming industry is as big as it is partly because of the annual franchises that release every year. If you were to take those yearly installments away, the launch schedule would be pretty bleak. That said, not all companies believe yearly is the right beat for their brands and in the end, yearly or even once in a while all work the same.
For Bethesda Softworks fans, they’ve had to wait an enormous amount of time since the last Fallout was released (2008). People had been wondering when we’d see a new iteration for years and finally, Fallout 4 will hit this coming Nov. 10.
Some folks may be wondering why the publisher doesn’t step up the frequency with which they release a new Fallout or Elder Scrolls, but for Bethesda, it’s all about what works for them. Bethesda’s Marketing boss Pete Hines explained that the yearly model isn’t part of who they are as a company.
“Probably, but it’s just not how we are setup, it’s not in our DNA. We did Morrowind in 2002 and we could’ve turned around and done another one right away, but we wanted to wait and do a bigger and better thing with Oblivion. We believe in taking time to do the games right so that when they come out they’re special and you pay attention to them. They are worth following because you didn’t just get one last year or the year before, you had to wait a while for another Fallout game, which is part of the reason for all of the excitement, interest, rumors and speculating because people really wanted another one.
“It’s because Bethesda Games Studio did Fallout 3 back in 2008 and seven years is a long time. For us, we do what we feel works well for us and the kind of company we are. We’re not setup well to do 12, 14, 18 games per year. We do fewer titles and try to put the whole attention of the company from a publishing standpoint behind it to make sure it gets the time and attention that it does. We’re not hedging our bets by saying ‘oh we’ve also got this shooter, this platformer,’ it’s all about the few games we release each year,” Hines told atombash.com.
Bethesda has traditionally not been a publisher to shell out new iteration after new iteration in a series, although they did release Wolfenstein: The New Order and Wolfenstein: The Old Blood in back-to-back years. The most recent Elder Scrolls we had was released back in 2011, so if we use the same amount of time in between Fallout games, 2018 will be when we see our next Elder Scrolls.
Fallout Anthology released today for PC and that encompasses all of the Fallout games ever made, while the firm released Dishonored: Definitive Edition back in August. Hines believes a small handful of games each year is the precise level of publishing Bethesda should be engaging in.
“Well, I think our ultimate thing is we’d like to get to two, three, or four per year, last year we did three. This year we’ll do two new ones, plus Dishonored: Definitive [Edition] and Fallout Anthology, which is more back-catalogue. We did The Old Blood, which was a standalone DLC, so I we’re hitting a point where we’ve been working with some of the new studios we’ve acquired for a long time now.
“Tango has shipped a game with us now, MachineGames shipped a game with us, both of them shipped DLC. We’re starting to hit some efficiencies in terms of understanding the process and schedules. These guys have all shipped on next-gen, which is really important. Once you ship a game on a new platform you learn so much about it and you apply that to the next thing you’re making. I think we’ve started to hit our stride in terms of studios and when they’re ready to ship a game,” Hines said.
Bethesda is working to deliver the highly anticipated release of Fallout 4 on Nov. 10, and we’ll all find out if the hype is real soon enough. The game will be available on PS4, Xbox One and PC.