On the mist of lingering last summer days, some enjoy the beach and their seasonal get aways. Meanwhile others such as designers and their teams work hard to meet their dead lines, argue with mills in Europe (Fabric Mills in Europe are closed for the month of August) to get their last minute lace orders, work non stop weekday, weekends and overnights to show what will determinate the image and productivity of the brand for the next season, the presentation of their Spring/Summer 2016 (ss/16) collections.
While the collections themselves are the most important part of the long week of events that is New York Fashion Week. What, when and where exactly will be NYFWss/16 is what seems to be the most asked question.
We perviously learned that MBFW is no more and last season we saw the CFDA’s successful attempts to make a more cohesive schedule and show flow. We also learned the changes of IMG. IMG has confirmed the acquisition of MADE Fashion Week. Founded in September 2009 to support emerging designers, MADE Fashion Week has featured approximately 30 runway shows and presentations each season from designers including Altuzarra, Cushnie et Ochs, Public School, Proenza Schouler, Jeremy Scott, Sophie Theallet, Ohne Titel, and Alexander Wang.
So what is it to be, Made Fashion Week, NYFW or CFDAFW? The answer is simple, NYFW.
As a result of all the recent changes there are two logos for New York Fashion Week. A new black and white logo from IMG and the blue and orange logo by the CFDA, both stand as NYFW but one is not like the other although they are intertwined.
IMG’s shows — which comprise around 1/3 of total shows — are the live-streaming heavyweights of the season, and this season their shows (dubbed “NYFW: The Shows”) will be held at Skylight at Moynihan Station and Skylight Clarkson Sq. (This line up include MADE shows, which feature up-and-coming talent.)
Several new designers will be showing at IMG venues for the first time including Derek Lam, Greg Lauren, Ground Zero, Kempner, Public School, Suno, Yigal Azrouel, Josie Natori, Ohne Titel, Alice + Olivia, with Rachel Zoe, Prabal Gurung, and Jenny Packham returning after a few seasons showing offsite.
The full schedule includes 59 designers showing on site at Skylight Clarkson Square and Skylight at Moynihan Station. The designers who will be working with IMG are Academy of Art University, Angel Sanchez, Anna Sui, Badgley Mischka, BCBGMaxazria, Betsey Johnson, Bibhu Mohapatra, Brandon Maxwell, Carmen Marc Valvo, Concept Korea, Dennis Basso, Derek Lam, Desigual, Erin Fetherston, Fashion Shenzhen, Georgine, Ground Zero, Hervé Léger by Max Azria, Idan Cohen, J.Crew, Josie Natori, Karigam, Kempner, Kid’s Rock!, Kye, Lela Rose, Libertine, Lie Sangbong, Mara Hoffman, Monique Lhuillier, Naeem Khan, Nicholas K, Nicole Miller, Noon By Noor, Novis, Ohne Titel, Project Runway, Rebecca Minkoff, Rebecca Vallance, Reem Acra, Skingraft, Son Jung Wan, Suno, Supima, Tadashi Shoji, Taoray Wang, The Art Institute, Thomas Wylde, Tome, Vivienne Tam, Yigal Azrouël, and Zang Toi.
A few brands such as Tommy Hilfiger, Ralph Lauren, and DKNY are district associates, which means they show offsite, but are still part of the official NYFW: The Shows umbrella.
One noticeable absence in the IMG ling up is Carolina Herrera who was one of the biggest names to show at Lincoln Center until the very end. Carolina Herrera will still show but under her own production and as part of the CFDA calendar.
Through IMG’s new acquisition of MADE shows, MADE Fashion Week will continue to operate as a separate entity while strategically aligning with WME | IMG to provide additional opportunities and creative resources for both entities’ designers and partners. Long story short it will be part of IMG.
NYFW THE SHOWS will be presented by lead partners Lexus, Maybelline New York, TRESemmé, Intel, DHL, and E! Entertainment. MADE will be presented by lead partners Accenture, American Express, Intel, Lexus, Macy’s, and Maybelline New York.
View the NYFW THE SHOWS schedule here
The CFDA calendar, in addition to the IMG calendar, includes dozens of independently produced shows around town. You can see that larger schedule here.
It is notable that the CFDA remains to be the more comprehensive schedule to follow. Of course editors, stylists, members of the press and will be covering must shows.
NYFW from both IMG and CFDA starts on September 10th and runs through the 17th.
Both IMG and CFDA continue efforts to ensure that New York City’s working designers and manufacturers—and those aspiring to join that community—have the support they need to make it here, and continue to grow NYC as the fashion capital of the world.
One can help to wonder, will there ever be one set spot to showcase all shows? Until the Hudson yards Project is done that is highly unlikely. The truth is that changes are good and needed — Fashion is about evolution, that requires allowing the creativity to flow on venues and locations as much as the collections themselves. Of course to have one location would be great, but with so many amazing talent it would take a venue as big as the city itself to accommodate the demands and after all who doesn’t love the new or unknown.