Magic Market Week is day away and the fashion industry could never look better! In the Las Vegas Convention Center, MAGIC is presenting an electric gathering of fashion elite with some much welcomed changes in the apparel, footwear and accessory brands. A host of celebrities are headed to Sin City that includes Zendaya debuting her brand new shoe collection, Big Bad Voodoo Daddy will be performing the opening night at the FN café and Snooki Polizzi will debut her newest collection of SnookiLove by Double Zero.
Celebrating WWDMAGIC’s 20th anniversary the rapper Juicy J will host a private party at Marquee in the Cosmopolitan. Hollywood costume designers celebrate the big and small screen by discussing what it takes to create a superhero and how to keep young Hollywood’s style and voice fresh with Ann Foley, Michael Wilkinson, Meredity Markworth-Pollack, Staci Greenbaum and Christine Bean leading the conversation. Christopher Kim, Market Editor for Yahoo! and Alex Badia, Fashion Editor of WWD will be talking trends at WWD Social House for “He Said/he said” conversation.
Changes to this seasons MAGIC includes SOURCING from the South Hall to the North Hall of the LVCC, WSA@MAGIC has moved to the South Hall directly above FN PLATFORM and CURVENV@MAGIC has been added to the roster of August shows at the LVCC in the Central Hall. MAGIC attendees will have a chance to learn more about wearable tech this season at SOURCING with several panels held over a 3 day period, highlighting the newest advances, educating attendees on where the industry is headed and offer an interactive glimpse at some of the industry’s newest technologies at the Buzz Boutique. The area will showcase new apps, marketing solutions and social trends relevant to the business of fashion. There will also be workshops for exhibitors and attendees to learn more about innovative products and how to help advance their businesses.
This season MAGIC welcomes new brands Cupcakes and Cashmere Collections by renowned blogger Emily Schuman, FishFlops by 17 year old prodigy Madison Nicole Robinson, the famed contemporary European brand by Molly Bracken and Independent Handbag Designer Awards winner Mandy Chang will debut her collection for the first time at WWDMAGIC.
Every day attendees can pamper themselves with GlamSquad at WSA@MAGIC by a team of stylists offering complimentary 10 minute hair touch ups/blow outs and 10 minute make-up refreshers as well as getting snapped at Footwear News’s special photo booth in honor or their 70th Anniversary at FN PLATFORM. MAGIC comes to Vegas every August and February to incubate the fashion industry, connect and inspire the fashion community. This season’s show starts next week, for more information visit www.magiconline.com or for event updates visit www.vnewz.net.