Just because something is simple, doesn’t mean it’s easy. Let’s look at these two words from the literal sense. Webster’s defines simple as “having few parts: not complex or fancy : not special or unusual” and easy gets defined as “not hard to do: not difficult: free from pain, trouble, or worry: not hurried” So there is an immediate difference. Just because something is simple, doesn’t mean it’s easy. What does this have to do with business, sales and life?
Let’s look at some things in life that are simple but not easy:
- Stopping smoking. Very simple task. You simply just don’t put it in your mouth, light up and you simply don’t repeat that behavior multiple times a day. You simply stop. Is that easy? No, not so much
- What about eating the right foods? You can work through a bunch of veggies and a nice piece of grilled salmon or a #2 combo with cheese and “diet coke” (just for the taste of it)
- Training for your profession / honing your craft. There are days when Al Pacino doesn’t feel like rehearsing. There are times when Ronda Rousey doesn’t feel like hitting pads. There are moments when Kobe doesn’t feel like practicing layups. The idea of daily training is very simple – but not always easy which is why not everyone does it and also a very simple way to get out ahead of your competition.
- Being good to your fellow humans. It’s interesting and sad to observe that the very same people who died together on Sept 11th very well could have cut each other off on the freeway and flipped each other the bird and all kinds of other “pleasantries” the day before it happened. In traffic, it becomes easy to see people as obstacles in one’s way verses. In yoga people say Namaste. It means recognizing the light in others. There are people who it is really hard to see the light in.
So how does one handle the simple when it isn’t easy?
Connect it to a higher purpose. Connect to something that is greater than one’s self.
“If you haven’t connected what you do to what brings meaning to your life, you are not tapping into your greatest reservoir of power and inspiration.” -Shirzad Chamine
An individual must reaffirm what brings meaning to their life, why one does what they do, why they get out of bed every day. One needs to look at the next 6 minutes, hours, days, weeks, months, and years. What kind of legacy do they want to leave? What do they want to be remembered for? What are they doing today to achieve that?
Tomorrow is built by doing the right thing today.