Assassin’s Creed is arguably one of the biggest franchises in the gaming industry today and for former Ubisoft developer Jade Raymond, that title and Watch Dogs are two major reasons why she is staying with big-time gaming. She is currently at EA and working on a new project, presumably in the Star Wars universe, and those two brands are factors in her working at EA Motive.
Once Jade Raymond made the decision to leave Ubisoft Toronto and take on a new pursuit outside of her longtime home at Ubi, she had a major decision to make as to where the next home would be. There seem to have been offers and potential for her to move into the indie or mobile development spaces, but those didn’t seem like the right fit for Raymond.
EA Motive boss Jade Raymond decided to make the switch to the major publisher, instead of pursuing independent pursuits because of the memories she had working on the aforementioned Ubisoft franchises. The drive to create an IP on the same level as Assassin’s Creed and Watch Dogs is what led her to EA Motive.
“But thinking about times I was happiest, what I enjoy doing, and what I will ultimately be happy having done five or 10 years from now, what I really love doing is creating these big franchises–getting to work with the team to create Assassin’s Creed and how big that’s gotten, then working with the team at the beginning of Watch Dogs–creating those new franchises that then become culturally impactful.
“People know about them all over the place, and having that opportunity to do it again and think about how we make sure we’re honoring that opportunity to impact people’s lives in a positive way, making something that’s moving the medium forward and enriching things. All those objectives are what’s most important to me, and they line up well with EA’s objectives,” Raymond told GI.
As a gamer, it’s exciting to see Raymond stick with AAA gaming and try to create another franchise the likes of Watch Dogs and Assassin’s Creed. Original IP won’t be something we continue to see too much of as this generation matures, and so with Raymond at the helm of EA Motive, she adds more potential to whatever EA’s new IP will be.
EA has yet to officially provide a name for the project Jade Raymond is working on. We know the publisher has games the likes of Mirror’s Edge and Mass Effect Andromeda coming up in 2016, but it’ll be interesting to see if Raymond’s project joins those titles as well.