It looks like it hasn’t slipped by Walmart that Amazon is launching an event called Prime Day that they claim is even better than the sale offerings you would find on Black Friday. With that said, Walmart has just announced a rival sale. These are two giant online sales starting Wednesday July 15, with Amazon’s sale lasting only one day and Walmart offering the price rollbacks for 30 days.
Of course they are not calling it a “rival sale,” but for all intents and purposes, it appears this is just what it is! Walmart has the edge on this sale because Amazon is only offering these big deals to their prime customers, which will cost you $99 for a prime membership if you don’t already have one, reports USA Today on July 13.
All of Walmart’s customers are eligible for their sale event that will offer 2,000 online “exclusive rollbacks.” Rollback is the term Walmart coined for discount. They’ve even reduced the minimum order for free shipping from $50 to $35.
Yahoo News reports that Walmart is becoming “more aggressive” online with their sales in hopes that a bigger chunk of the online retail business will help shore-up the slow sales numbers in stores. This is a great way to do it, as Amazon has already advertised their Prime Day for a while and just the announcement of Walmart doing the same thing has got them plenty of free advertising in the headlines today.
Walmart is also looking somewhat like a hero by designing their sale as a sort of coming-to-the-rescue of that $99 fee you need to pay to become a prime member at Amazon to participate in their sale. You have to admit that is a real attention grabber and it makes Amazon’s sale seem a bit expensive in comparison.
Of course that $99 fee lets you shop as a prime member for the year. If you are looking for sales on Prime Day to save money and you are not a prime member already, paying that $99 fee could cancel out any savings you might have realized with this sale.
But wait a minute… Amazon offers a free Prime Customer trial membership, which gives you the free two-day shipping and free streaming videos and music. It doesn’t say how long the trial last for, but it tells you to refer to your prime customer page once you’ve signed up for the trial and you will see the expiration date. It also advertises that you can use the free membership for the July 15 Prime Day sale.
It is one of those that you have to sign-up by using a credit card, but you can cancel it before the trial is up and your credit card won’t be charged, according to Amazon’s Try Prime Customer website. Amazon is also offering their prime customers discounted prices on items and free two-day shipping.
They are also giving them access to video music and video streaming. Walmart called Amazon out on that $99 prime charge that customers need to pay to belong in order to participate in the sale. Walmart blogged on Monday: “Walmart said that it is “standing up for our customers and everyone else who sees no rhyme or reason for paying a premium to save.”
“We just don’t believe you should pay a fee to get a better price,” said Walmart spokesman Ravi Jariwala. They’ve rattled the retail headlines and people will have their choice on Wednesday to shop on Amazon or at Walmart online. There is nothing stopping you from doing both after you sign-up for the free trial membership at Amazon. Just be mindful you will be charged if you don’t cancel it.
Amazon describes their big event as: “Prime Day is a one-day shopping event on July 15, 2015, with more deals than Black Friday. Prime members can shop exclusive deals from electronics, toys, video games, movies, clothing, patio, lawn and garden, sports and outdoor items and more. Try Prime and get immediate access to deals on July 15.”
USA Today describes Walmart’s rollback event on Wednesday July 15, 2015 as the retail giant offering: “Lower prices on items in categories including electronics, home, baby and toys will last 90 days, the typical time period for rollbacks, which Walmart usually has hundreds of at any given time throughout the year. Starting Monday, Walmart is also reducing the minimum order for free shipping from $50 to $35 for at least 30 days.