With Christmas just under four months away, major retailer Walmart launches its first-ever Toy Week on Friday, Aug. 28. Toy Week includes the launch of the holiday layaway season on Aug. 28 and a sneak peek at the top 25 toys for the holidays — all chosen by kids. Toy Week culminates with Force Friday, taking place on Sept. 4 when Walmart unveils new and exclusive Star Wars products in stores and on Walmart.com.
As Toy Week kicks off with the launch of layaway on Aug. 28, Walmart has lowered the price this year for eligible items from $15 to $10 with a $50 minimum total layaway purchase. Customers only need to put down 10 percent and there’s no opening fee for customers to start a layaway account. The last day to pick up layaway items is Dec. 14.
“Outside of the holiday season, we could be looking at the biggest week of 2015 for toys and we’re giving customers every reason to choose Walmart,” said Anne Marie Kehoe, vice president of toys at Walmart, in a press release this week.
Walmart enlisted hundreds of kids aged 18 months to 12 years to play with the most-anticipated toys, gadgets and electronics of the holiday season to better understand their changing tastes.
“We’ve made a tradition out of letting kids tell us which toys will be most popular during the holidays,” Kehoe added. “Between their selections this year and the excitement around Star Wars, parents know exactly what will top kids’ wish lists, and they can count on us for great prices.”
Top Toy picks include toys that inspire kids to get creative in the kitchen, toys for animal lovers, action toys for adventure-seeking kids and playsets that let kids create outfits and decorate homes and castles. The 25 Top Toy picks offer a look into the future:
Toys for Future Foodies
Hasbro Pie Face
Skyrocket Toys Chocolate Pen
Wicked Cool Girl Scout Cookie Oven
Moose Shopkins Scoop Ice Cream Truck Playset
Toys for Animal Lovers and Future Veterinarians
Fisher Price Little People Zoo
Fisher Price Imaginext Ultra T-Rex
Spin Master Paw Patrol Mission Chase
Just Play Doc McStuffins Vets N Pets Care Center
Moose Little Live Pet Clever Keet
Hasbro Furreal Unicorn
Toys for Adventure-Seekers in the Making
Vtech Ultimate Raceway
MGA MC2 Deluxe Lab Kit
Mattel Hot Wheels Ultimate Garage
Fisher Price Thomas Shipwreck Rails Playset
Jakks RC Hulk Smash Vehicle
Mattel Hot Wheels Terrain Twister
Jakks Max Tow Truck
New Bright RC Pro Reaper
Fisher Price Beatbo
Hasbro Nerf Rotofury
Blip Hovertech Battle FX
Alpha Voice Command Helicopter
Toys for Future Design Stars
Mattel Frozen Ice Castle
Hasbro My Little Pony Canterlot Castle
Mattel Barbie Dream House
Find toy images and more information about Walmart’s Top Toy List Chosen by Kids at www.walmart.com/chosenbykids
As Star Wars lovers from across the galaxy await the theatrical release of Star Wars: The Force Awakens on Dec. 18, fans and collectors can order the new Star Wars: The Force Awakens merchandise beginning at 12:01 a.m. on Friday, Sept. 4 at Walmart.com and at midnight Force Friday events in 2,900 Walmart stores across the country. Find Force Friday events happening near you at walmart.com/starwars.
“A long time ago, in a galaxy far, far away, customers could only shop in stores,” Kehoe said. “Today, we make it easy and convenient to find new Star Wars merchandise in our stores, on a mobile device or on Walmart.com with light speed shipping options.”
Walmart will be the only place to find the Star Wars Galactic Connexxions trading disc game by Topps, a collectible trading disc game featuring the Star Wars characters generations know and love.
At Force Friday midnight events, Walmart will hand out a free limited edition two pack of the discs, including a rare star field disc that is only available in packs given away on Force Friday. If customers find one of four special redemption discs inside Galactic Connexxions game sold in stores, on Walmart.com or during the events, they can be redeemed for an ultra-rare 14 karat gold disc and a Star Wars room makeover.
Fans can pre-order the Legendary Yoda now, as well as video games Star Wars Battlefront and Disney Infinity 3.0. The Disney Infinity 3.0 Star Wars Kanan Jarrus Figure is available exclusively at Walmart. Former Jedi turned rebel fugitive, Kanan Jarrus leads bands of rebels in covert operations to help overthrow the Galactic Empire.
Walmart expects to have new toys and other merchandise throughout the holiday season. Whether you’re shopping for the little — or big kids — in your life, looking for gifts for birthdays or other special occasions or planning ahead for Angel Tree gift-giving, the holidays will be here before you know it. Get a jump on your holiday shopping during Toy Week.