Although it is not due to debut at the 86th Geneva Auto Show in March, Bugatti head Wolfgang Duerheimer states that they already have 100 pre-orders their new Chiron supercar sight unseen. The car gets its name from Louis Chiron, a legendary racing driver who won virtually all the major grands prix for the brand in the 1920s and 1930s. In fact, Duerheimer notes that “no other driver is so closely connected with the name of Bugatti and no other achieved such countless successes with racing cars from Alsace.”
He also stated that the new car will be powered by a version of the 1200-hp 8.0-liter, 16-cylinder turbocharged engine from the Veyron, which it replaces. However, the company has not released performance details for the Chiron, except to say it will be “the world’s most powerful, fastest, most luxurious and most exclusive production super sports car,” and takes its styling cues from the Gran Turismo concept unveiled at the Frankfurt Auto Show last September. This includes “the very dominant center line, the lights and the door configuration,” he noted. The Chiron is also expected to match or beat the performance figures of the Veyron, which has a top speed of 255mph and accelerate from 0-62mph in 2.6 seconds.
Bugatti built 450 Veyrons since the car was launched in 2005. The last one was sold in February. In the meantime, the analyst firm Bernstein Research estimated that Volkswagen lost twice the purchase price on every Veyron it sold, despite costing on $2.4 million. VW bought the rights to the Bugatti brand in 1998 and built a factory to produce the Veyron in the grounds of a chateau near the original Bugatti production site in Molsheim, northeastern France.