Mainstreet.com, August 22, reports from New York, that Millennials prefer SVOD (subscription video-on-demand) and OTT video (over-the-top) TV watching to traditional TV, cable, or satellite viewing. Mainstreet refers to a NPD Group’s Connected Home Intelligence Report that reports that adults aged 18-34 make up the only age group to have more TV viewers watching OTT video, such as Netflix, Hulu Plus and Amazon Prime. Mainstreet also refers to another survey of 2,000 TV viewers by the Fiber to the Home Council that “among those under 35, one in eight said they get all of their TV and movie programming online, without any paid broadcast or cable TV programming, and only one in three say they watch TV the traditional way.” Further, Mainstreet refers to Research firm, SNL Kagan, that “confirms those who pay for TV through cable, satellite or fiber services has decreased by more than a quarter of a million Americans…” Mainstreet contends that “with SVOD using a streaming device connecting your TV to the Internet, there is now the option of cutting out the paid cable subscription service (and bill) entirely…”
This is one of the reasons that Mark Burnett and Roma Downey in their service to the ongoing Renaissance of artistry and Reformation of content in media have been developing a faith-based internet channel with United Artists Media Group (UAMG). This channel with UAMG has been planned as an over-the-top video channel dedicated to faith-based content. UAMG has been developing this OTT service (over the top, direct to consumer, internet service) to be made available to audiences worldwide. It has been planned to include: original content; premium film and TV catalog titles; Christian music videos; “portals” to regional and national congregations; sermons from around the globe; various short-form faith-based videos; and a return to the greatest story ever told, the Bible, on this digital channel. Downey and Burnett have been planning for internet television (also known as online television) the digital distribution of television content over the public Internet. Over the Top (OTT) delievers video, television and other services over the internet rather than via a service provider’s own dedicated, managed IPTV (Internet Protocol television).
Consumer choices and market trends are significant factors in affecting content on streaming services. Netflix, which partners with consumer electronics companies to stream on the PS3, Internet connected TVs and other Internet connected devices, for example, depends on viewer choices and feedback. (Netflix is available on Apple iPad, iPhone and iPod Touch, the Nintendo Wii, and other Internet devices.) Netflix is not an archive of limitless movie choices. It curates movies and television shows that are both affordable for Netflix and pleasing to consumers. Viewers’ choices, ratings, reviews affect what Netflix makes available to viewers.
It is a positive sign of the power of consumers interested in wholesome, worthwhile family programing that the The Hollywood Reporter recently announced about Netflix that “The streaming service made the long-rumored news official with a 13-episode commitment to ‘Fuller House.’ ‘Full House’ is opening its doors again…The new incarnation will star original cast members Candace Cameron-Bure (D.J.), her on-screen younger sister, Jodie Sweetin (Stephanie), and Andrea Barber, who played her best friend, Kimmy Gibbler. Stamos will produce and reprise his role as Uncle Jesse in a guest role..”
When moviegoers or viewers choose to watch movies or television shows, their choices affect what is continued or withdrawn. Movie and television choices, feedback, and buzz on social media affect what is produced. When moviegoers, viewers make good choices and provide valuable feedback (with online ratings, reviews, visits to IMDb.com pages, as well as with constructive comments and more) they are acting in socially responsible ways, affecting what is available in media, and affecting the general health of the world in which we all live. The ongoing Renaissance of artistry and Reformation of content in media will continue to develop and grow, positively affecting the well-being of our world, as long as consumers are engaged in socially responsible ways.