On August 28, the Killeen Daily Herald has reported from the Associated Press that (countering the on-air killing of two TV station employees in Virginia and distribution of the violence over Twitter, Facebook and mobile phones), “Broadcasters from Boston to San Diego are posting photos of themselves or their staffs with the hashtag #WeStandWithWDBJ on Facebook and Twitter.”
There are many ways today that socially responsible people are using media of all kinds, including social media to counter evil and to promote social good.
For example, Roma Downey and Mark Burnett have used media and social media of all kinds for many socially good projects, such as the The Cradle Fund (TCF) that helps rescue, restore, and return Middle Eastern Christians and other religious and ethnic groups to homes where they can live and practice their faith free from fear.
Tom’s Shoes has been using Instagram to post photos of bare feet in its effort to provide shoes throughout the world to those who have no protection on their feet.
Sonoma Christian Home uses hashtags on Twitter to help Twitter users to find other positive, constructive Tweets on such subjects such as #recovery, #mercy, #love, #faith, and #family films.
A hashtag (#) is a key word or tag on social networks, such Twitter, Facebook, G+ and more that allow users to search for tweets on a common subject. A reader can type the hashtag word to find more posts on the subject on the site’s search engine. (At this time, the best results seem to come up on Twitter with two hashtags. Google+ generates automatic hashtags, as do other sites.)
On August 28, Social Media News reports that ” Facebook has added a “donate now” button for non-profits, helping them to get more out of their presence on Facebook and enhance their fundraising efforts.”
Many redemptive filmmakers are now using Facebook to communicate with supporters about their redemptive, hopeful, and inspiring films that have been produced for social good.
On August 28, “War Room”, for example, provides ongoing updates on its Facebook page and allows its supporters to discuss its movie that is out in theaters today about prayer, well-being of families, integrity and more.
IndieWire.com gives suggestions that are valuable for promoting socially good, redemptive films on social media: 1. Engage and dialogue with your audience. 2. Give value with daily news of worth that is not just about your own projects. 3. Be on social media sites where you stay active. 4. Include your campaign links. 5. Use relevant hashtags, key words, or tags to your campaign. 6. Use images, graphics that speak louder than words. 7. Do not spam. 8. Build a community.
Some examples of redemptive film sites that promote movies for social good and that build positive, social communities by keeping their readers engaged on a daily basis with news articles of positive and constructive value include: Sonoma Christian Home.com; Movieguide.org, and Christian Cinema.com.
Sonoma Christian Home.com promotes much social good on its Web site for family enrichment, education, and edification. It is exemplary is its use of gorgeous graphics that speak louder than words. It posts daily news articles and interviews to keep its readers engaged, enlightened, and edified. It also has social media pages where readers can positively interact with Sonoma Christian Home.com posts.
Movieguide.org also posts daily news, reviews, and videos for good family movies. It provides articles of value written by Ph.D.s, leading educators, and/or writers who are highly experienced in their fields to educate, enlighten, and edify readers. It regularly communicates with supporters through e-mails which not only provide Movieguide.org news but support of readers and colleagues. Like Sonoma Christian Home.com, it also has social media pages where readers can constructively interact with its posts.
On August 28 Christian Cinema.com reports with three news stories on the current developments of three healing, inspirational, redemptive movies: “War Room” Leads in Ticket Sales; “Woodlawn” Wins Big; Downey & Burnett Preview “Ben Hur.” Like Sonoma Christian Home.com and Movieguide.org, Christian Cinema.com also has social media pages where readers can interact and become involved in topic discussions.
Effective communication on social media does not just involve dumping information, but it is two-way and relational. It involves acknowledgement of listeners and readers and respectful, appreciative give and take.