Influencer Marketing is a great strategy to amplify and grow your business. The concept is simple: market to a very select group of people who influence the decisions of your buyers. These can be individuals such as bloggers, consultants, industry experts, journalists and analysts. By using the power and effectiveness of the online influencers, businesses can see significant revenue increases.
The Power of Influencers
Adweek recently reported on a study that showed 22 percent of people that were surveyed believed influencer marketing was the fastest online customer acquisition method. Organic marketing and email marketing came in right behind with 17 percent and 15 percent respectively. Influencers can help move your buyers to purchase your products because their endorsements go a long way. Making a shift towards influencer marketing is logical. People who are in your core demographic are going to listen to people they trust. Brands can develop a more natural and less forced relationship with their customers, while giving an added boost to the influencer!
Who is Your Target Demographic?
The first step is to determine whom you will be marketing to. Many companies assume they know exactly who their core demographic is, but are actually unsure of who their ideal customer would be. Here are some helpful tips to figure it out:
-Determine the age, gender, location, income bracket and demographic that you are targeting
-Come up with a minimum of two examples of your ideal customer
-Figure out who your competitors are
-Determine the tone and voice of you company, both online and offline
-Figure out what your company knows about and what can you be an expert on
How to Engage Influencers
You can start by figuring out who influences your buyers that you are trying to target. Researching online is your best bet. Search a list of relevant keywords and do searches on Twitter and LinkedIn. Once you have determined your influencers, you can look and see which social media platforms they are most active on and being to engage with them. You can begin by commenting on a blog post one week, following them on Twitter the next, and then Regram images that they are passionate about. You can also RT tweets that they share that are relevant to your brand.
Once you have done these things, you can send a personalized email explaining that you have been following them, introduce yourself and your business or product. Be sure you make a point to tell them why working with you would be beneficial to their own brand.
What’s in it for Them?
The pitch to your influencer should make it as easy as possible for them to understand and write about your brand. That way they can easily create an ad or write a blog post that highlights your product or service in a positive way. You may want to offer a discount on a product or service in exchange for having it featured. Be sure you follow up with them after anything is posted about your business or product and thank them for their work. You can also ask them at this time to share that content with their audience.
Investing the time into building strong relationships with important influencers can do wonders for your business, so get out there and start networking!