Universal Studios in Orlando, Fla., which is currently home to Islands of Adventure and Universal Studios proper, is rumored to be developing a video game-themed park featuring some of our favorite gaming mascots. Currently, there are rumblings that a “Mario Kart” ride is in the works, as well as attractions based on “Pokemon” and “The Legend of Zelda”. “World of Warcraft” is also rumored to have a presence in the park, as Universal Studios is behind the upcoming “Warcraft” film.
While this rumor is unsubstantiated, it makes sense. Just a few months ago, Nintendo made a deal with Universal Studios to bring their brand to Universal theme parks. What better way is there to do that then to create a park based on Nintendo’s rich amount of content?
This is Infamous also reports that Universal may break up some of Nintendo’s brands into different parks to encourage fans to visit multiple parks, receiving the full Universal experience. According to the report, Nintendo’s brand was initially going to be used to reboot the children’s area of Universal, but because of the sheer volume of content that Nintendo possesses, they ended up developing too many attractions. This is why Universal is in the predicament they are in now; not that this is a bad thing by any stretch of the imagination. If amiibo sales tell you anything, it’s that Nintendo’s brand sells, and it sells incredibly well.
While the park is allegedly in the early stages of production, the prospect of a video game theme park is an incredibly fascinating prospect. Imagine Mario, Link, Princess Zelda, Princess Peach and all of your favorite Nintendo-themed characters in one place, with rides and attractions based on them all. Amiibo sales have shown how popular Nintendo merchandise is — imagine how popular a theme park based on these characters would be? Nintendo could also hold special demos for upcoming games like they do at Best Buy during E3, and they can produce more official merchandise which would be park-exclusive.
One of the trends during the past few years at E3 is that Nintendo has seemed to try to bypass the media completely and appeal directly to the consumer. Imagine if they could hold their own trade event at their very own theme park? The possibilities are endless, and it will be very interesting to see how all of this shakes out when it’s all said and done.
While the park is probably a long ways off, and it is still just a rumor, the potential that it holds is limitless.