The field of neurotechnology has been around for nearly half a century but has only reached maturity in the last twenty years Neurotechnology has made significant impact on society, though its presence is so commonplace that many do not realize its ubiquity. From pharmaceutical drugs to brain scanning, neurotechnology affects nearly all industrialized people either directly or indirectly
The neurotechnology revolution has given rise to many new enhancements and fashion is the next step. Japanese Brand Uniqlo known for offering clothing basics that are current and that respond to what’s going on today in art and design has launch a new platform featuring neuroscience technology.
Uniqlo has created a t-shirt called UMood. The UMood t-shirt was created with neurotechnolgy to match a buyer’s mood based on brain wave readings. The UMood T-shirt was unveiled in Australia in October and was develop by Uniqlo and neuroscientist from the University of Melbourne, Dr. Phil Harris.
The UMood measures a person’s brain activity by showing them different images and videos on a screen. The machine then computes an algorithm that suggests the appropriate Uniqlo t-shirt to match their mood.
Shoppers can choose from the Uniqlo 600 styles and are encouraged to try UMood at different Uniqlo stores in Sidney and Melbourne over October.
There is no word as to when UMood will be made available in other retail countries.