Social intelligence is an essential component to marketing success in today’s sharable world. For many marketers, marketing intelligence reports lay the foundations upon which new campaigns are based. Marketing insights allow marketers to determine which campaigns produce higher success rates and which are less successful. Yet what happens when data sets become too large to analyze using traditional software? You’ll need tools, fellow marketers. Good tools.
For those social marketers lost in translation, here’s the ultimate list of tools you’ll be glad you found, thanks to a conversation I had with David Goehst.
Spending time building relevant content that’s decipherable yet stimulating to the masses will be all for naught if your keywords are not appropriately amalgamated with your domain’s primary path and meta description. Content with properly unified keywords that uses LSI (latent semantic indexing) for capturing proper location of keywords will not only organically rank blogs higher but will keep high profile blog content actively read and followed. That is, of course, if nobody copied your content first.
Since plagiarism is a horrifying plague for social marketers to deal with, finding the right plagiarism detection engine – like UnPlag.com – would prove judicious. Nobody wants their hard work smeared in various formats across the internet, so make sure you’re protecting yours, too.
Traffic Conversion Checker
Provided a website’s advertised wares are compelling enough to purchase or try, having a properly enhanced blog will guide consumers searching for what the business is selling to that particular website in which the content and proposed purchase can be acted upon. But how will social marketers gauge success?
Traffic conversions can be checked using Google Analytics, if properly installed. Make sure you’ve attached all goals and pages to your GA account, even if you’re tracking for clients and not yourself. Social marketers love gauging conversions, which sometimes is hard with Twitter and Facebook.
An Enhanced Blog
All keyword enhanced blogs keep readership actively flowing, allow new readers to flock towards these blogs and will keep regular traffic coming to the blog which can be eventually marketed to – all while elevating your search position. Besides, if general social media followings love suggesting where to read great content, they will point them towards blogs they’ve read – and found in search engines.
Adjusting personal or business websites for search engine compatibility and visibility will allow consumers to find your educational content, locate great product offerings and provide occasional user generated content for the website owners in exchange for viable linking opportunities.
Free SEO Tools for Google, MSN and Yahoo!
With Google having a plethora of self-contained SEO tools for webmasters to use for purposes of study, and MSN teaming up with Yahoo to offer their webmaster tools, webmasters do have several great options for statistical and analytical standpoints of various websites of relevant interest. Many other offerings useful for placing websites under the microscope do exist, however, with equivocally high importance in terms of search engine plausibility. Let’s examine the crème de la crème of SEO tools commonly used for Google, MSN and Yahoo script validation and site inclusion.
XML Validation / Bot Simulation
Just as important as roadmaps are important for accurate navigation, sitemaps are inexorably pertinent to proper visibility across the search engine world. Using the XML validator tool from XML-Sitemaps will render what your sitemap looks like in all three search engines while their Search Bot Simulator will allow site owners a first-hand look at what search engine robots will see when they spider your webpages.
Search Engine Submission Tools
Scores of search engine submission services will simultaneously submit any website to all applicable search engines, including Ask and even DMOZ. Some of the best include Submit Express, Omniture and Add Me; although most of these submission services are free, premium services are offered for nominal fees.
WordPress sites will automatically get their XML sitemaps pinged to Google when the site starts regularly receiving new content. Check to make sure Yoast is downloaded and utilized for best results.
One prime tool webmasters rely upon is the position checker which gauges where websites rank within the three major search engines using relevant search terms. Link building professionals rely heavily on this tool which gives real-time updates of how well sites are moving up the major search engines.
Alexa tends to gauge traffic only, whereas Open Site Explorer and Majestic SEO dig deeper into keyword and domain authority areas.
The last SEO tool included in this list perhaps takes the cake as the quickest free SEO tool is SEO.com which shows domain age, Alexa ranking data, Page Rank and number of indexed keywords in Yahoo, MSN and Google. It also pulls your keywords and gauges relevance based on domain name and meta description. Using this tool every 30 days works perfectly for monthly ranking reports free of charge.
By stripping out extraneous features and adding useful tools that social marketers need, you end up with a solution which does just what you need it to do. That’s the case with every tool mentioned above, with extra stress on content checking.
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