While Uber, and the rideshare industry in general, has grown exponentially in the last few years, it’s barely a drop in the bucket compared to the pervasive and monolithic pharmaceutical industry. The industry’s sudden growth, however, seems to have attracted the attention of vaccine manufacturers, who’ve never been ones to miss out on a lucrative marketing opportunity.
Along with peer pressure, offers of free groceries, and emotionally charged “charity” schemes, flu shot makers can now add home delivery to their bag of tricks, with their recent arrangement with the popular ride sharing company Uber to deliver and administer flu shots. The plan to sell flu shots door to door for $10 a shot was hatched by Harvard researcher John S. Brownstein, and seems to be gaining traction. A similar effort was performed last year by Uber and medical concierge company Passport Health on a smaller scale, with 2,000 vaccines delivered. This year, 10,000 shots were made available for delivery to Uber customers in 35 cities, to be administered by a ride along nurse.
While this current campaign seems to have gone as planned, other efforts in the past haven’t gone quite so well, such as Piers Morgan’s on-air flu shot, administered by the famous Dr. Oz, which resulted in Morgan falling sick with the flu almost immediately afterward.