Today marks the 75th birthday of Bob Ross, who we will always remember as the “Happy Little Trees” painter. Ross was known for his “easy-does-it” approach to painting that inspired many to pick up their brushes and practice his teachings. His first show aired in 1982 and the program was the most-watched “how-to” show in history. His love and respect for nature also assisted in raising environmental awareness
Today, Twitch has announced a “bigger and broader focus on its swiftly growing Creative community”. The category now has its own dedicated page and is recognized, officially, as a content area that they are actively supporting. A way to show their active support for the Creative community is by paying tribute to the iconic artist’s birthday. Twitch has secured the rights to broadcast his entire The Joy of Painting archive under the Twitch Creative header.
“Creativity belongs to everyone. Adobe helps millions of creators share their imagination with the world. They inspire us,” said Mark Randall, vice president of creativity at Adobe. “We are thrilled to help showcase the incredible work people are doing – and share their creative spark.”
Resembling the front page of Twitch, Creative now has its own directory and highlights the best and most interesting content in that category. However, a special and unique addition has been added to the Creative category that enables artists to put hashtags in their broadcast titles. This allows more viewers a way to browse and discover channels based on their preferences.
“The Creative community was born from the gaming community on Twitch, as top broadcasters began broadcasting creation of fan art during gameplay down time,” said Bill Morrier, Head of Twitch Creative. “This attracted more broadcasters to the platform whose primary focus was on artistic endeavors. With their passion, variety, camaraderie, and sheer organic growth, they inspired us to put a much larger spotlight on their community.”
The Creative community showcases the diversity of art from broadcasters such as Geers_art (digital painter/illustrator), Evilfx (professional prop/costume artist), SceneOfActionMusic (music composer) and Vieparlafoi (glass artist). While Twitch points out that some of these broadcasters also play games, “their artistic endeavors are stellar examples of the Twitch Creative community in action.”
Bob Ross’ Joy of Painting program is the most watched TV art show in history, according to BobRoss.com, with many of his viewers not being painters at all, but rather tuning in to wind down to his soothing voice and amazing talent. Twitch be broadcasting all 403 episodes in The Joy of Painting series from October 29-November 6 on twitch.tv/bobross.