Turner Classic Movies has that annoying habit of showing certain film a bit too often, but may we suggest they start frequently airing The Lost Weekend” and “Days of Wine and Roses.” That’s becuase we’re not sure if Turner Classic Movies has made the right marketing move as they introduce the TCM Wine Club, a new venture which curates originally produced wines inspired by classic films and selected from vineyards around the globe, with the convenience of home delivery.
Let’s have Jennifer Dorian, General Manager of TCM, explain: “We are always looking for new and exciting brand extension opportunities and are thrilled to partner with Direct Wines and Wines that Rock to bring our fans additional classic film lifestyle experiences. TCM at its core is a curator of movies, and with the TCM Wine Club we can be an authentic source for wine and movie pairings.”
As part of the inaugural offer, new members will receive 15 special bottles including the first-ever release of Café Zoetrope, a custom-crafted red from the Francis Ford Coppola Winery. Members will also enjoy True Grit Limited Edition Zinfandel along with The Essentials Cabernet Sauvignon – the first in a series of single-varietal wines, specifically curated for TCM Wine Club members, to showcase the world’s great grapes.
Each quarter thereafter, club members will receive 12 bottles encouraging a journey of discovery around the world, which include movie-themed wines handpicked by TCM Wine Club experts. All cases will be accompanied by detailed background notes on each wine and suggested movie pairings.
Adds Howard Jackowitz, co-founder of Wines That Rock, LLC,: ““The TCM Wine Club puts a fresh and fun spin on wine clubs–creating a totally unique experience of exploration. TCM has a great tradition of curating the best cinema for us all to enjoy. Now the TCM Wine Club will extend that tradition by bringing together a formidable team of wine experts to guide its members through the world of wine, but always through the lens of film. Pairing expertly sourced wines together with must-see cinema will highlight the joy of discovery for both movie and wine lovers alike.”
TCM Wine Club will debut with a special offer of $79.99 (plus $19.99 for shipping) for the first quarter shipment– savings of over $100. The club is fully customized, with future selections tailored to each member’s personal tastes. There is a 20% savings on all future cases and a 100% guarantee on every bottle shipped, so members only ever pay for wines they love. For more information and to view a wine TCM Wine Club overview with TCM host Ben Mankiewicz, visit TCMWineClub.com.