Sometimes girls do not want to hear TMI when it comes to matters of health. Talking about some health issues can be uncomfortable, yet not talking can really turn a health issue into a very uncomfortable problem. Monistat is aiming to help with female health and discussion with its wonderful #TimeForTMI campaign aimed to empower girls and women to understand what is happening with their body when it comes to yeast infections and other vaginal health issues.
Monistat launched “It’s Time for TMI,” because when it comes to one’s body and health, one can never have too much information. It’s Time for TMI is all about educating oneself about yeast infections and to learn how to cure them. Time For TMI wants to communicate the message “When it comes to your body and your health, you can never have too much information.”
When dealing with intimate health issues, like yeast infections, young women are relying on advice that is more often wrong than right, and can even be harmful. Monistat conducted a survey learning that 53-percent, more than half, of young women say they do not know how to deal with a yeast infection and 66-percent, two out of three women, do not know it can be cured with an over-the-counter treatment. With all the information out there, finding the right answers can be confusing and overwhelming.
Not realizing that three out of four females will experience a yeast infection at least once in their lifetime, young women often feel they are alone in their discomfort. This leaves about 55-percent of young women fearing that if they talk about their problem they will be judged in a negative fashion by their peers.
The TMI campaign is the perfect opportunity for moms to have a talk with daughters about the uncomfortable yeast infection. It is important for mothers to have an open dialogue with daughters to make sure the younger females understand what is happening to their bodies. Every mom now has the tools and backing to talk to her daughter about how to take care of her body, and that if she does have a yeast infection, it is no big deal, it can easily be cured.
Time For TMI is also a great way for female friends to be able to talk and commiserate with each other as well, with information to let each other know that they are not alone with their problem. College roommates and sorority sisters can unite in empowering knowledge. Time For TMI aims to let all females understand that there are many others with the same problem. TMI opens up the discussion for girls to talk about yeast infections and how to deal with the issue, much in the same way that they can talk about other female problems.
Monistat conducted a survey to help understand what women need to learn when it comes to curing a yeast infection. In addition to discovering that girls feel they will be judged negatively, Monistat learned of many other misbeliefs and misconceptions about yeast infections. Monistat discovered that 81-percent believe having sex is a primary cause, 67-percent think it can never be cured, 59-percent believe it is highly contagious, an amazing 52-percent blame laptop heat and 30-percent think using a condom will reduce their risk.
There’s no reason to panic. In many cases, yeast infections are as easily treatable as they are common. Monistat is prescription strength without the prescription. It starts curing on contact and begins to relieve symptoms soon after the first dose. With communication and the proper education Monistat aims to help women rid their bodies of the dreaded yeast infection and to feel comfortable to open up the yeast infection dialog between mom’s, aunts, grandmoms, daughters and friends.
Girls, feel empowered and never be afraid to dance!
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