World was never as interacting, happening and tightly packed before as it is today. Interactivity is something that is being added to our modern technology because we now like things in our control. TV programming was something that we could never control and this is why most part of our new generation liked internet – they had more control over what they wanted to view and how they wanted to entertain themselves here. On TV, they had to watch the programs the broadcasting channels wanted them to. Things have changed quite a bit in the recent days for TV watchers too.
VOD, which is short for video on demand, has changed the TV viewing experience for people. Today, you don’t have to see the broadcasting companies and channels control your viewing experience. Now, you can enjoy your favorite programs when you want and how you want. Video on demand is the technology that lets TV watchers interact with their TV or other devices to watch programs on subscription or pay-per-view basis. They select a particular program out of millions and pay for it to play at a certain time and watch it during their leisure time.
The most important part about this type of viewing is that they can record the videos on their computers, DVRs, portable storage devices etc. There is something for businesses here. Now, businesses can have their ads play for audiences and viewers who actually pay for what they watch. It is because there are many different types of VOD services and among them there is this model that allows free video watching but there are ads during viewing. This is how these platforms earn their revenue because they don’t charge viewers anything for playing their favorite programs.
Businesses can benefit from VOD technology in many different ways. They can simply final their deals with platforms offering videos on demand and have their ads play during the programming. In addition to that, they can even choose to have their conferences, seminars and important announcements included to the libraries of these services for viewers to watch. They can also user services like Uscreen and develop a streaming website for their audience or customers. Not all viewers are people sitting at home. There is a big chunk of audience that consists of people from journalism, online blogging and loyal fans. These people like to know about your products as soon as they are announced so they can publish news before others.
There are different models for businesses to choose from when they want their ads to be aired in the videos. They can have their ads play before the video starts, in the middle of the video or at the end of the video. The best thing for businesses here is that companies that offer VOD for free are actually the center of attraction for a new blooming market of people who like to watch TV programs through VOD model rather than the conventional linear method. People like stuff that’s free but with free videos they must watch the ads that are aired within the videos i.e. they can’t skip the ads. If your ads are relevant to their interests, you can definitely sell well.