According to Fauzia Burke, Founder and President of FSB Associates, the three recent trends in leadership books is that more are being written about women in leadership roles, millennials in the workplace, and leadership transparency in the way leaders interact with employees and customers.
“I think the millennials in the workplace is a trending story, specially millennials in leadership roles,” says Burke. “I have worked with young CEOs (sometimes under 30), and it changes the dynamics of the workforce.” In terms of leadership transparency, Burke says, “Businesses that establish a mission statement and proactively establish a culture for their business is another aspect of transparency that we are seeing more of today. And, because of the success of Sheryl Sandberg’s book, Lean In: Women, Work, and the Will to Lead, there is more talk about getting women into power positions,” explains Burke.
Burke founded FSB Associates 20 years ago and has been helping authors promote their books about leadership primarily online ever since. So far this year, the top five leadership books that FSB Associates has helped to publicize are:
- Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life
- Leading Women: 20 Influential Women Share Their Secrets to Leadership, Business, and Life
- The Way of the SEAL: Think Like an Elite Solider to Succeed and Lead in Life
- Stronger: Develop the Resilience You Need to Succeed
- The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse
Fom the list is Tom Rath’s, Are You Fully Charged? This book draws on the latest and most practical research from business and psychology and identifies the three keys that influence most of our daily well-being, as well as our engagement at work. Those three keys are:
- Meaning: doing something that benefits another person
- Interactions: creating far more positive than negative moments
- Energy: making choices that improve your mental and physical health
Next on the list is, Dr. Nancy O’Reilly’s book, Leading Women. This book features stories from women business leaders, including:
- Gloria Feldt, Cofounder and President of Take the Lead
- Lois P. Frankel, PhD, president of Corporate Coaching International
- Marci Shimoff, author of Love for No Reason and Happy for No Reason
- Linda Rendleman, Cofounder of the Women Like Us Foundation
- Marcia Reyonlds, PsyD, president of Covisioning, LLC
- Joanna L. Krotz, journalist and entrepreneur
O’Reilly describes her book as providing tools for making your voice heard and for gaining the respect and opportunities you need to claim your right place, share your life, provide for your family, and invent a better society. Five percent of all publisher’s proceeds from the Leading Women book will be donated to Take the Lead, a 501(c)3 tax-exempt nonprofit organization with a mission to prepare, develop, inspire, and propel women to take their fair and equal share of leadership positions across all sectors by 2025.
As background, Burke has worked in book marketing and publicity for all of her professional life. She started in the marketing departments of John Wiley & Sons and Henry Holt before starting FSB in 1995 to be one of the first firms to specialize in digital branding and online publicity for authors. More specifically, FSB helps authors to build digital platforms, online brands, and launch books on the web.
Her advice to authors about the the best time to start thinking about their online brand is to start when they have an idea for a book. “To build a successful brand, make sure you have a professional website, start engaging through social media and then raise the visibility with publicity and marketing. Here’s the formula I use with my clients: Design + Engagement + Visibility = Successful Branding, explains Burke.