In order for your business to have a good online presence, you need to have a professional looking website. There is no particular way to describe a professional looking website and there is no set formula to create one. However, there are some factors that if given proper attention can make your website look professional regardless of the industry your business belongs to. It is always best to know a little about professional website designs before you pay the money to some web development and designing firm to make your website. You should at least know what works in the modern times.
The most important thing for a website to look professional is cleanliness. The cleaner your website’s design is the better. Why you would want a cleaner look for your website design to look professional is because your text becomes easily readable when the website design is clean. When there is too much going on the person on your website is not able to concentrate on your text and ends up leaving the website quite quickly. Keep some white space on your website and make sure the colors contrasts you are using on your website work well together to give a clean look.
Another important thing you would want to do in order to have a professional website is introduce your logo on top. This logo is not there only for branding purposes. It will also link to the home page of your website. Visitors would almost always move back and forth from various pages on the website to your home page. Make it easy for them to do that and they will give your website more time. When it comes to primary navigation tabs, you can make them available either on top of your website or the left side.
In both cases, there should be proper highlighting and hovering colors that give your website a clear view of which tab he/she is about to click on. In addition to that, make your tabs and the text in them big enough for people to click on them easily. When it comes to drop down lists that appear automatically as a visitor hovers the mouse pointer on the tab, make sure these drop down lists are not covering important text and clickable links on the page. Too many websites have been seen with this big mistake. It is absolutely annoying and off-putting for website visitors.
Make sure to have the most necessary tabs included in the primary navigation bar such as “about us”, “contact us” and “services”. If there are any call to action to buttons on the website, make them as prominent as possible by using attractive colors. Write only enough content on your home page that you think a person would consider worth spending reading time. Of course, you can’t think of modern websites without some video loops and images in the background. The images should be of high quality and videos should be small enough to not cause website pages to load slowly.