At the risk of sounding somewhat cynical, it should be noted that although all four of the artists brought in as advisors for the “Battle Rounds” on Season 9 of “The Voice” may have given some of their time to help hopeful and struggling artists on the show, they were also there to promote themselves. And not just by being there, although their presence would act as prompters for people to look for information, updates, and future plans and/or works-in-progress. No, all of these artists – Selena Gomez, Brad Paisley, Missy Elliott, John Fogerty — had something to sell…
As Variety reported October 20, Selena Gomez, who was Coach Gwen Stefani’s guest advisor, notched the No. 1 album in the US this week, according to data compiled by Neilsen Music. Revival is her second No. 1 atop the Billboard 200 albums chart, as both of her solo albums have topped the chart. She placed three albums in the Top 10 with her band The Scene prior to going out on her own. With appearances on radio and making headlines for various reasons (including the unfortunate news of her battle with lupus), not to mention the push provided by the lead single, “Good For You,” Selena Gomez got some excellent face time on “The Voice” on the four episodes — shown over a two-week period — on which she was featured.
As for Coach Pharrell Williams, his advisor, Missy Elliott, has new music to promote. In fact, she is currently on a comeback run, releasing her first new album in a decade. Even though its been public knowledge since earlier this year that the Grammy-winner has been working on a new album with Pharrell, TMZ broke the news on October 8 that she was filming a video in downtown Los Angeles for a song called “WTF.” Details about the upcoming release are still vague but Elliott’s appearance on “The Voice” has “promo gig” written all over it.
Some might have thought it odd that Coach Adam Levine had iconic songwriter/singer John Fogerty as his team’s advisor, but the former Credence Clearwater Revival frontman has a reason to be out-and-about. But it wasn’t about new music — he hasn’t released an album since 2013 (Wrote A Song For Everyone). No, Fogerty had a memoir, “Fortunate Son: My Life, My Music,” which was released on October 6, to promote. The book, which Fogerty told USA Today is more about “inspiration” and “the power of love and healing” than it is about his life with Credence Clearwater Revival and the subsequent legal struggles with his former band, debuted at No. 14 on the New York Times Hardcover Nonfiction bestseller list this week. (Side note: Like Selena Gomez, John Fogerty also had an album titled Revival.)
Last but certainly not least is Brad Paisley, the country superstar that sat in with Coach Blake Shelton as his team’s advisor. Paisley’s single, “Country Nation,” the fourth song from his 2014 album Moonshine in the Trunk, is currently rising on the country music charts. The prolific hit-maker (he’s had 28 Top 5 Billboard Hot Country Songs, 17 of which have climbed to No. 1) will be hosting the Country Music Awards in November with Carrie Underwood for an unprecedented eighth consecutive year. And he just announced (October 20) the extension of his Crushin’ It World Tour which, according to Taste of Country, now has concert dates from late January through to mid-March.
The “Battle Rounds” concluded October 20 on “The Voice.” Up next, the “Knockout Round.” Rihanna will sit in to give advice for all the teams during this round. And does she have something to sell? Of course she does. Her latest album, Anti, is due out anytime, but many are hedging that it will hit stores in November — so what better time to appear on “The Voice” than the last week of October?
“The Voice” airs on Mondays and Tuesdays on NBC Television.