Vulcun’s growth has been staggering. The esports betting site got its start with titles like League of Legends and has been expanding over time to include even the most fledgling titles like Hearthstone. With both free and paid entries, anyone can log in, experience, and enjoy what they have to offer. But over time they’ve started to add more and more in an attempt to keep users interesting. A Quest system that gave players a chance to bet on things other than scorelines or outcomes was released some time ago and was received with open arms. The company even attempted a Jackpot betting system where players could input gold, a free currency, in an attempt to win in game items for Counter Strike.
We sat down with Ed Chang, the Vice President of Business Development, and discussed some of the logic behind their decisions.
“We’re doing very well with the big three (LoL, Dota 2, and Counter Strike), but League of Legends is by far and away is the best. . .For us it’s no surprise that we’re looking for other titles to add. But I think we’re very picky about who we partner with because it has to make sense. I don’t want to add a game just to add a game. I want to add a game if there’s publisher support,” Chang says. Shortly following our talk, Hearthstone fantasy went live and since then Vulcun has also launched Call of Duty. But that’s not all that matters according to him, “[It’s] not just about how many games can you support. How big is the opportunity? That’s [the] kind of stuff [we look at].”
Though there are ways to play without paying, there will always be something at stake according to Chang, “The thing about a free league, it’s just not interesting. Because there’s nothing on the line, once you lose you’re just kind of like, ‘I’m bored.’ “
We tend to agree with him as even when betting on our free Fantasy LCS league, the players who fall behind early frequently lose hope and abandon all semblance of investment. This year, one was so frazzled that he just sent his best players away to another team in an attempt to stack him. It wasn’t enough to do the trick, but it still proves that players have a hard time staying invested, especially when they’re losing.
But that’s only part of Vulcun’s challenge. “I met the founder when he’s was about to start this idea,” Chang tells us, “and then he told me [it] and I was like this is nuts, this is either really genius, or really crazy.”
And that’s basically the embodiment of Vulcun at this point. It’s sponsored a League of Legends team, hosted one of the largest Hearthstone tournaments ever, and that’s all on top of just being an esports betting sight.
So yeah, you could say their founder was a bit crazy. But oftentimes crazy can be a good thing.