The Love Project is a new fashion line that takes the concept of ‘Equality’ and puts a thoroughly loving twist on it. The designer behind the line, Kyle Chan, says it’s about showing off the person you love, regardless of gender.
He urges people to show their ‘love,’ by using this beautiful piece of jewelry as a social platform to express themselves in a fashionably trending way. Since the launch of the Love Project, the line has been featured in Vogue and the pieces themselves have graced the necks of celebrities like Miley Cyrus, Paris Hilton and Lisa Vanderpump.
The Love Project with Designer Kyle Chan
Justin Howard : You created the vision of ‘Love Campaign’ – what’s the story behind it?
Kyle Chan : Love campaign started off when I created a piece and named it “Love Initials Necklace”.
It is a very meaningful piece because you get to pick two initials that represent the love you have for someone special in your life, regardless of their gender, sexual orientation, race.. etc. OR simply the love you have for yourself.
Somehow it got noticed by models, fashion executives & celebrities and reached global recognition within months. We started to use this media power to help spread the message of Love Equality.
JH : What’s your philosophy about the ART of fashion?
KC : I believe in trends while still making it your own. It’s not what you wear, but rather how you wear it that makes it unique and special.
JH : Do you consider yourself an artist?
KC : I do. Through my jewelry, I am able to be creative and make things many people have fallen in love with.
JH : What’s your favorite part about conceptualizing a design?
KC : My favorite part about conceptualizing a design is the process.. Starting with a sketch of a particular piece, to selecting stones, creating a mold, casting, and finally seeing the finished product come to life.
JH : Where do you get your inspiration?
KC : My inspiration comes from the beauty in nature. When I see a unique stone, I immediately begin to think about what I could create with it.
JH : How would you define the style your line?
KC : I’d like to consider my jewelry timeless. I create pieces which I feel look great on anyone now, but will be able to be worn many years from now, and will still look great.
JH : What was the first article of jewelry you ever designed?
KC : The first article of jewelry I made was our “wish bracelet”.
JH : Anything we should keep our eyes open for in the future?
KC : I am always brainstorming new/different designs and I consistently collect stones in order to make unique pieces for my customers to enjoy.
Follow Fashion Designer Kyle Chan – Instagram @KyleChanDesigns
Follow Culture & Fashion Writer Justin Howard – Instagram @Jthnomad