Toronto-based ARHT Media Inc. (Augment Reality Holographic Technology) has recently announced an agreement that will see ARHT Media Inc. Humagrams technology being showcased at several events in the coming months. The company has a signed agreement with Ticketmaster Canada, and according to Ticketmaster CEO Patti-Anne Tarlton, the Augumented Reality technology will be on display at the several entertainment events and retail venues such as the Canadian Music Week in Toronto, and at the MTS Centre in Winnipeg, Manitoba, which is scheduled to host a concert with country music star, Shania Twain.
ARHT Media is the developer of a patent-pending technology platform that creates some of the most believable human holograms, which the company has trademarked HumagramsTM . The Humagrams are currently being deployed in marketing to create truly unique interactive experiences. ARHT Media has recently closed a round of financing through a private placement that brought in more than $2 million, which company says will be used for improving the technology and financing acquisitions. They have also introduced new display technology, known as ARHT TV, which allows viewers to resolve 3D imagery on LCD televisions without the use of the funky 3D glasses. Viewers are now able to interact with the Humagrams and conduct eCommercial transactions. The patent-pending TV technology involves the use of multiplane projection displays which are integrated with Augmented Reality and the Humagrams, to still reflect much of the environment. As the technology is developed in the future, a hologram of your favorite celebrity, may be able to tell where you can buy the popular item that was featured in the last blockbuster movie. The images are delivered in HD quality, with engagement that can be individually targeted to create unique experience for both consumers and marketers, but there may also be other areas for application outside of retail business.
Ticketmaster is a unit of the world’s biggest live entertainment enterprise known as Live Nation Entertainment, which promotes more than 20,000 events. The company had revenues of almost $7 billion in 2014 from the sale of more than 150 million tickets to a customer base of more than 55 million fans, and there is a lot of excitement over the collaboration with ARHT. CEO of ARHT Media Inc., Paul Duffy expects the technology to be used for increasing engagement, which consumers love, along with driving sales. The proximity marketing technology deployed in retail also includes data capture, and real-time analytics.
ARHT which was co- founded just over two years ago by Rene Bharti (Chairman), and entertainer Paul Anka, has amassed an impressive list of backers on the board of directories that include media and entertainment personalities such as broadcaster Larry King, entertainers, Michael Buble and Paul Anka, entertainment manager Irving Azoff , billionaire magnate Carlos Slim, and Shark tank’s Kevin O’Leary.