Bourbon is a wonderful thing. And thanks to good ol’ Don Draper, more people are beginning to realize this. But with increasing demand comes more pressure on the supply. You see, by law, bourbon must be aged in a charred, new white oak barrel. The used barrels often go on to live exciting lives, lending their whiskey greatness to beer, tequila, rum, and other spirits. But, in order to keep producing bourbon, more new barrels are needed and more white oak trees need to fall.
The folks at Angel’s Envy realize this and have spent National Bourbon Heritage Month promoting their “Toast the Trees” campaign. For every Angel’s Envy bottle or drink purchased in September–neat, on the rocks, or cocktail they will partner with the Arbor Day Foundation to plant a white oak tree. The campaign calls for AE fans to snap a photo of their drink or bottle and post it to Facebook, Instagram, or Twitter with the hashtag #AE4THETREES. At the time of publication, there are 2,248 images on Instagram bearing the hashtag.
With the month of September rolling to a close, there’s precious little time to tag those last few Angel’s Envy photos. Last year, more than 2,500 trees were planted throughout Appalachia thanks to the promotion and the company is hoping to plant even more this year. So, raise a glass of Angel’s Envy; it’s for the environment.