Target Stores are focusing on gender-neutral shelving for their customers. No more pink for girls and blue for boys to help identify what a specific gender may prefer while shopping.
Target says, “We never want our guests or their families to feel frustrated or limited by the way things are presented. Over the past year, guests have raised important questions about a handful of signs that offer product suggestions based on gender…”
Many people are upset that the traditional culture of pink and blue distinction is being turned into political correctness in our lives. On the other hand, some people feel that changing these stereotypes may lead to less bullying or consider a boy a sissy if he plays with a doll or a girl a tomboy if she plays with a Star Wars character.
An Ohio woman, Abi Bechtel, snapped a photo in a Target store labeling a sign with building sets and girls’ building sets. She sent the photo to target with a strong message, “Don’t do this, @Target.” Bechtel interviewed with CNN about the photo saying, “It stood out to me as a good example of the way our culture tends to view boys and men as the default, normal option, and girls and women as the specialized option.”
The building set photo may be a little ridiculous at this Target store in Ohio, but one has to wonder if the angry customers have a valid point being upset that Target has eliminated all gender classifications in their stores to fix the alleged problem. By doing so it seems they have taken away the efficiency in finding items the way we are used to locating them.
Target said that “we use signs and displays specially designed to help guests get through the store efficiently, signs that sort brand, age or gender help them get ideas and find things faster.” Why would a store remove something that helps people shop better?
While Target is changing its customer base to accept gender neutrality, it is not making customers happy, many are angry and letting it be known they will not be shopping at a store that forces political correctness and social issues on them. Some went to social media to let it be known:
One customer replied, “If @Target phasing out gender based signage makes it harder for me to shop, guess what? I won’t be shopping there. Ever. Bye.”
Franklin Graham posted to Twitter on August 11 that, “The Washington Post reports that Target will stop using gender specific signage in their stores. In order for Target to be gender neutral they won’t be separating things like toys and bedding into boys’ and girls’ sections. Oh really? And they won’t be using pink and blue colors to identify sexes. I think Target forgets who made their stores strong. It’s not gender neutral people.”
“The truth of the matter its not about the pink and the blue, it’s about the political correctness sweeping the nation to convince everyone to accept transgenders, gays and lesbian lifestyles. Being gay is nothing new but with the recent rainbow rash on Facebook the campaign is force feeding the rest into accepting the opposite of family values, culture and beliefs,” said an unnamed consumer.
Elle Mentira said, “My brother and I shared a lot of toys He borrowed my barbies to play with. I borrowed his toy car collection and his Star Wars action figures to play with. We both loved Ninja Turtles equally. It was somehow less okay for him to borrow my barbies, he never wanted our parents to know. Kids want to play with cool toys, it’s a shame they’re so gender-marketed to the point where children feel ashamed to play with a toy that isn’t assigned to their gender.”
These reactions from children do not come from store campaigns, it comes from individual upbringing and it will be a long campaign that will change a parent set in their ways over boys playing with a barbie doll.
One mother responded that her youngest daughter loves Ninja Turtles, Dinosaurs and My Little Ponies, she hates the color pink, but nothing in the store offends the mother and child. It actually makes it easier to find her daughter’s favorite toys, when she walks in the boys’ section to pick up the latest Jurassic World dinosaur. It’s a matter of parent perspective on which toys a girl or boy play with not store labels.