Target is closing stores from Florida to California, and on Wednesday, Target (TGT) confirmed the locations of the affected stores. The Target stores listed below are scheduled to close on January 31, 2016.
As reported by CNN Money on November 5, the 13 Target stores that are closing in 2016 are located in “Austin North East in Austin, TX; Suncoast Pasco County in Odessa, FL; Casa Grande, AZ; Victorville, CA; East Flint in Flint, MI; Columbus Southwest in Columbus, OH; Springfield, OH; Northridge in Milwaukee, WI; Superior, WI; New Ulm, MN; Ottumwa, IA; Anderson, IN; Dixie Highway in Louisville, KY.”
Target has 1,799 stores in the United States and the reason for closing the above 13 stores was made based on the stores’ poor performance and financial health over several years. As Target spokesperson Kristy Welker commented in regard to the closings: “Typically, a store is closed as a result of seeing several years of decreasing profitability,” she said.
In response to Target closing its store in New Ulm in Minnesota, customers have gone to Twitter, Facebook, and Change.org to share their stories of how much the store means to them: “Target in new Ulm MN has been a staple to our household and community. We depend on the store for our everyday needs. Losing the store would be a huge loss to the employees and the community.”
Unfortunately, Target closing stores across the United States has less to do with a specific store’s significance to the local community than its significance to the profit of the company. After Target’s CEO Brian Cornell took over the company’s reins last year, unprofitable business aspects have been scrupulously eliminated, including Target’s unsuccessful $7 billion expansion into Canada and the elimination of several thousand jobs in the headquarters’ Minneapolis area. But who needs people if more profit can be achieved through online sales?
Target closing 13 stores across the country comes at the same time as the company is investing billions of dollars for its online competition with Walmart and Amazon. Quite interestingly, the move from local communities to online sales is already quite obvious in the company’s mission statement: “We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional experiences—consistently fulfilling our Expect More. Pay Less.® brand promise.”