For as long as most of us can remember, the music industry has been a very difficult, if not impossible, industry to get into even for the most talent artists. Well, that’s about to change. A new (fully funded), internet startup, TalentArmyMusic.com, is about to rewrite the rules of the music industry, the same way Napster did in 1999, and make it easier to get discovered. The process of getting “discovered” used to be hard, then the internet comes along, and,…it got harder! “Wait!”,..you mean easier? Isn’t it easier to get discovered once the Net came along? “Actually no, not at all!” says Brian Jaccoma CEO and Founder of TalentArmyMusic. “Most people think that, but now instead of thousand of artists a month flooding the record labels with piles of CDs, you have hundreds of thousands of artists uploading hundreds of files each!” “It’s a cluttered mess of music too vast to even scratch the surface of”. “So the process of one artist actually standing out is actually much harder!”
So what is an aspiring singer, songwriter, musician or producer supposed to do? Mr. Jaccoma says “Well the process from the standpoint of the music industry is actually still the same, and quite simple, they do not take demos from people they do not know, PERIOD!”. “So you still have to get your music to the few people, who actually have signing power” (the person that cuts the check). So whether you want a major record deal, song placement, or paid gigs, there is a music professional that makes that decision. That’s where TalentArmyMusic.com promises to help. They have secured top music executives from around the world to not only listen to the artists demos for immediate consideration, but also to actually give constructive feedback and written advice on an individual bases to each artist. Companies like this are going to level the playing field, and give all talented artists, not just the well connected ones, a shot at the big time! So what’s the catch?
I set out to see how much it would cost to “get discovered”. I was not surprised to see the price varies. The most expensive of the few websites that claim to “connect you” to music’s gatekeepers is about $400 per review. The lowest simply says they are filling music requests for “people we know in the music game”…… Ummm, WHAT?
However TalentArmyMusic.com added, “we connect artists and their music directly to the Music Executives we work with already, so we have a relationship with them, we know what they do, what they want, and the sound(s) they are looking for, so the likelihood of a collaboration or symmetry between the Artists that submit though our site, (as compared to other sites), is much higher” He also added with a smile, “But If anyone promises to get you signed, they’re lying”. “We are very clear, that we simply make a targeted introduction by search criteria, then the artists and our music experts do the rest” “Our slogan is, Your Talent, our Army of experts!”
So, what exactly can musically talented people reading this expect to get? Well in my research I have found offers ranging from song placement, to getting your music places on a “mixed tape”, from live conference calls with A&Rs, to song analytics. Frankly, it’s a bit confusing. So I put a call into Jon Landers Founder of The Big Apple Indie Music Series, aka TBAIMS.com (a high level indie music showcase boasting several major deals and song placements this year alone) to ask what their experience with the plethora of “music hook up sites” claiming to shop demos was. “I have not had good experience at all with most of them, but there are two that I do find very helpful in finding the best, deal-ready acts, we choose to grace our stage for the major and indie labels, one is ReverbNation they are professional and easy to work with, the other is TalentArmyMusic we find great talent on both sites. I have worked with many artists and they speak highly of the these two companies all the time, so since artists know best, what sites actually help them, I would have to agree”
So when looking for the best website to shop your demo, look around, read the success stories, get a guarantee (although they are hard to find), and hope that your music impresses the Music Executive enough to reach out and take you to the next level!