If there is one developer or publisher in the gaming industry that takes its sweet time when it comes to launching a new game, it’s Rockstar Games. The studio hasn’t released a new games for the new-generation of consoles and we are now into the third year of this console cycle.
Many people have thought a new Red Dead Redemption or Bully would be coming down the pike soon, but there hasn’t been any new announcement made. Grand Theft Auto V was the most recent game launched by Rockstar Games and it was well worth the wait, however, people are becoming a bit restless with the developer’s silence.
Anytime Take-Two Interactive’s CEO Strauss Zelnick gets into front of a microphone, it’s always difficult for journalists not to ask about what’s happening with Rockstar Games. The stealthy company has been radio silent on new projects thus far this generation and Zelnick spoke quite a bit about Rockstar Games, GTA and what’s happening at their collection of studios.
“I know it’s frustrating, but we don’t really think in terms of a cadence for any of our labels. First of all, it’s a different world. We put out GTA V for PC in this fiscal [year] and that was a new release and a new title. Rockstar has been supporting GTA Online since it’s inception and that’s not only generating consumer involvement, engagement and delight, it’s also generating cold, hard cash on a regular basis.
“The days are gone when our labels would work on something, release something and then take a deep breath and not be in the marketplace for a while. We’re now always in the marketplace for all of our big titles and GTA is no exception. Not only is Rockstar actively working on various projects, and those are announcements Rockstar will make, but Rockstar is in the market everyday with GTA Online…The world has changed and in terms of a cadence, it’s now a daily cadence…The folks at Rockstar are not only in development mode, obviously because they are awfully busy, but they’re also in commercial mode,” Zelnick said at the MTB Partners Conference.
Rockstar Games has been working on new content for Grand Theft Auto V and Grand Theft Auto Online ever since the game launched on last-gen during 2013. They game was eventually brought over to the PS4 and Xbox One in 2014 with the PC version then launching earlier this year.
It’ll be interesting to see when exactly we hear from Rockstar Games next regarding a new project, as it has been a while. Many believe the next project they’ll release will be a new iteration in the Red Dead Redemption series, though we’ll all have to just wait and see.