Radio announcer Barry Steinberg ‘aka Craig Barry’ made his debut in radio during his years at Stoughton high school. A career move that he has sustained for over thirty years.
One of the most lasting impressions of Craig Barry is his sincerity and drive to continue to bring old school music mainly good ole rock n’ roll to the public. A proven visionary in broadcasting Barry shows his adeptness and skill maneuvering through the vast and rapid changes in media expression. The recent technological age has unseated the music industry in a drastic way, leaving royalties, CD sales and classic radio close to extinction.
What does an experienced syndicated radio announcer in Boston do to keep abreast of the times? Webcasting, the ‘new age’ radio wave of the future and the Craig Barry Experience brings with him the classics that will not be left behind.
As part of the publishing series dedicated to passing forward tips that successful writers, artists and media experts are using or have used well. Barry offers some tips for any hopeful novices out there who wish to break into the field of broadcasting. And just a little bit of mind blowing life history of Mr. Barry Steinberg the man behind the scenes of L. A. Rock Radio KTST FM!
The Brockton Enterprise housed two prominent radio stations
Do you remember what your first goal was?
“To be the play-by-play announcer for the Boston Red Sox ever since I was three I knew what I wanted to be. I would watch Monday Night Football and turn down the volume. My parents overheard me many times sports-casting football, basketball and hockey games.”
Barry interned at the age of 16 at WBET/WCAV radio in Brockton MA, alphabetizing the entire song library which may be to some a daunting task, but for a teenager who knew his goal was to someday become a disc jockey like his idol Casey Kasum. Being surrounded by carts loaded down with music of all genres is a hands-on broadening of the mind. Internship will make or break a prospect the job is designed that way, from the very start the music industry looks for people of stamina, and passion for their work.
Has your focus changed since beginning in your career?
“Absolutely. It used to be all about ‘how can I make a difference?’ Now it’s about, “Making the world a little happier for two hours a week.”
Radio announcer and personality ‘Craig Barry’
What advice would you consider telling a future radio announcer?
“I will quote the late great Casey Kasum. ‘Keep your feet on the ground and reach for the stars’. “
Craig Barry aka Barry Steinberg tips warn those who have the desire to be “On the Air” that it will take perseverance as well:
• Never give up.
• Take a lot of shit
• Keep true to yourself
• Always trust your instincts
• Kick a lot ass with your personality, as it will shine through.
What can a hopeful media guru do to break into the field?
• Work harder than anyone else.
• Don’t be afraid to work triple shifts
• Remember it is not about you, even though it is about you.
Barry S. aka Craig Barry has certainly led by example you can view his full career experience listed on LinkedIn.
Settling into ‘New Talk Radio’, California
What is the actual ‘on the air’ process like as a webcast?
“Like any aspect of life, the main thing is preparation. Whether it is a 15 minute show or a six hour extravaganza, you must be prepared for any situation. For example: when I have a guest. I try to do research, but most of the time it is two or more friends talking. I always have music back up in case of the unexpected.”
Do you use other internet supported sites to gain an audience?
“It is a work in progress. I am trying to increase my audience through supported sites. It is hard to know which ones are the most effective.”
One option to note as an online producer of his own show now circulating in the Los Angeles area “The Craig Barry Experience” does include contracting support through the use of commercial air time. A valuable tool to also consider if webcasting is being considered as a venue for broadcasting either a showcase, organization or talk show/radio program.
How is your fan base? Are you satisfied with it?
“I have about 9000 people listening on any given week. I am never satisfied. Frankly, as a radio guy, I want the entire world listening. I want to be the next Howard Stern.”
What are some of your up & coming projects?
“I am working on a book!” And, this is where I am sure Barry smiled, “The every day and always projects are to simply love myself and my wife Amy more than Oxygen.”
Moving from intern to board operator to the syndicated radio at WBCN and even Channel 56, Barry has met the greats in radio and television. From hosting the ‘American County Countdown’ to freelance work at UMass Boston and beyond, Barry took the advice of a professor at Massasoit where he directed a closed circuit show creating the radio persona Craig Barry. The Craig Barry Experience is broadcast on the internet Saturday mornings PST for two hours beginning at noon EST at KTSTFM.com. Stoughton fans and colleagues tune in each week to hear a hometown boy who made good in L. A. Rock n’ Rollin’ from Anaheim, California. Next week tell him the young girl from the SHS cafeteria sent you!