Starwood Hotels & Resorts Worldwide has announced a new 224 room dual-branded Aloft and Element hotel that will open near Dallas Love Field in December 2016. Owned and operated by Atlantic Hotels Group, part of Civitas Capital Group, the hotel is slated to be part of a larger mixed-use development one mile from the airport.
“Aloft and Element will bring new energy to the Dallas Love Field lodging market by offering travelers the choice of two distinct lifestyle brands in close proximity to the airport, the central business district and leading attractions,” said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood. “An industry leader in the eco-space, Element fuels a life of balance with its emphasis on wellness and sustainability, while Aloft is designed to meet the needs of the evolving global traveler with its unique design aesthetic and live music scene at the W XYZ® Bar.”
Dual branding means that the property will feature separate guestrooms and ground floor public areas specific to each brand, although they’ll be housed in the same building with a common entry. The brands will also share meeting space, an outdoor swimming pool, and a fitness center. The hotel will be part of the West Love multi use development kicked off in 2014 by Balcones Realty Partners. The hotel will be on Mockingbird, just southeast of Love Field, and less than a mile from the airport’s passenger terminal.
133 of the rooms at the property will be dedicated to the Aloft brand as the Aloft Dallas Love Field. Aloft rooms have a smaller but functional footprint with contemporary style. 91 rooms will be dedicated to the Element Dallas Love Field, which are built in a studio style with fully equipped kitchens and “spa inspired” bathrooms. Element’s design also focuses on green energy and construction. Element guests will be able to take advantage of that brand’s attributes, such as bicycle rental and complimentary hot breakfast.
“This dual-branded Aloft and Element hotel development will help meet accelerating demand for high-quality lodging generated by the rapid growth of the Dallas Love Field Airport and the Dallas Medical District,” said Perry Molubhoy, CEO of Atlantic Hotels Group. “By offering these two popular Starwood brands in one location, we will provide a unique mix of product offerings and amenities that does not currently exist within the immediate vicinity and will capture the rapid growth within these submarkets.”
Dallas Love Field is the smaller of two commercial airports serving the Dallas/Ft. Worth metroplex. The airport has seen a significant growth in passenger traffic following the completion of a multi-year terminal renovation and the addition of flights to new destinations following the lifting of decades-old federal restrictions on air service in October of 2014. The area around Love Field has seen recent changes in lodging units; a Wyndham Hotel was recently reflagged as a Doubletree by Hilton property.
The Aloft and Element brands are already present at other locations in the Metroplex, although this is the first dual-branded Aloft/Element property. Aloft, a vision of W Hotels, has over 100 locations in 15 countries. Element takes inspiration from the Westin brand, and there are 18 Element properties currently in operation.