Starwood Hotels and Resorts is expanding its presence in Las Vegas by welcoming the SLS Las Vegas to the company’s new Tribute Portfolio brand. In addition, the 289 LUX Tower, which is currently under renovation, will reflag as a W Hotel upon completion in 2016. The new W property will include a dedicated entrance for guests of that brand, in addition to some brand standards such as the W Living Room, 14,000 square feet of event space, Away® Spa, FIT® fitness center, and outdoor WET® pool deck and bar.
“SLS Las Vegas, with some 1600 rooms, is a milestone addition to Starwood, growing our total footprint worldwide by nearly half a percent with a single signing,” said Adam Aron, Chief Executive Officer of Starwood Hotels & Resorts on an interim basis. “This is a perfect example of what Tribute Portfolio was designed to do—bring the power of Starwood to great independent hotels, while giving our Starwood Preferred Guest® members and global guests more access to sought after destinations around the world. It also allows us to debut our iconic W brand on the world famous Las Vegas Strip, an incomparable stage for the dynamic energy and vibrant scene of W Hotels.”
The remaining towers, as well as all food & beverage and casino-related operations will remain under management of SLS Las Vegas, which has operated the hotel since its redevelopment in 2014.
“Everything is bigger in Vegas, and SLS Las Vegas is no exception,” said Scott Kreeger, President and Chief Operating Officer, SLS Las Vegas. “With more than 1,600 guestrooms, numerous bars, restaurants and nightlife venues, a world-class casino, and 80,000 square feet of meeting and event space, SLS Las Vegas is a standout property. We look forward to partnering with Starwood to soon debut the W brand, a terrific complement to the SLS and a fabulous addition to the Las Vegas Strip.”
Starwood has four other properties in the Las Vegas area, belonging to the Westin, Four Points, and Elements brands. Starwood Preferred Guest members also enjoy earn-and-burn privileges at select Caesars Entertainment properties in Las Vegas and elsewhere.
“We have long wanted to increase our Starwood presence in Las Vegas, a much desired destination for our SPG® members, who occupy 50% of our guestrooms on any given night,” said Allison Reid, SVP, North America Development, Starwood Hotels & Resorts. “The signing of SLS Las Vegas not only allows us to expand our footprint and give our members more options on the Strip but also speaks volumes to the power of Starwood’s brands and our industry-leading distribution, loyalty and sales platforms that will contribute to the success of this landmark property.”
The hotel, originally the Sahara Hotel and Casino, first opened in 1952. The hotel closed in 2011 and was redeveloped into the SLS Las Vegas, reopening in 2014 and joining Curio, a Collection by Hilton. The addition of SLS Las Vegas to Tribute Portfolio, a collection of independently branded properties launched earlier this year, and the new W Las Vegas will bring the number of Starwood-branded properties in Las Vegas to six. With 1,613 additional rooms, the addition grows Starwood’s worldwide room capacity by nearly half a percent, and is the largest single expansion of Starwood-branded rooms in North America since the 2008 recession.