Starwood acquires iconic Palm Springs Riviera Hotel that the ‘rat pack’ built
The glitzy Riviera Palm Springs long reigned as the watering hole, hideout, party spot for Frank Sinatra and his rat pack back in the heyday of Hollywood. Over the years the property continued to thrive attracting young celebrities, Angelenos looking for a quick escape, some some rounds of golf, tennis or just to plotz by the pool and soak up the rays (hopefully while lathered with sun screen). Not long ago the sprawling resort recently completed a $70 million modernization that reflects some of the desert’s best-kept secrets. Creating a “re-mix” of 60s influences, from oversized crystal chandeliers and vibrant shag rugs, to Andy Warhol pop art and an eclectic blend of retro furnishings, Riviera Palm Springs also boasts hundreds of towering palms, sparkling pools, private cabanas and intimate poolside fire pits.
One of the highlights of a trip to the Riviera is its SpaTerra, 11,000 square feet of lavish pamper space with a coed Buddha Lounge in which to zone out while waiting for your treatment (endless options from facials to exotic Javanese therapies). The area once set the stage for performances by Frank Sinatra and Marilyn Monroe. Yesterday, Sept. 24, it was announced that the hotel was acquired by Starwood Hotels and Resorts Worldwide, Inc. under its newly-formed brand, Tribute Portfolio Resorts. The company said it intends to plunk multi-millions into hotel grades before it opens under its new ownership in November of this year. “The legacy and depth weaved into the Starwood brand as a whole, is something that aligns extremely well with Palm Springs and allows our visitors more accommodation options when planning a visit,” says Mary Jo Ginther, director of Palm Springs Bureau of Tourism. “We are very excited that this Tribute Portfolio Resorts joins the prestigious Le Parker Meridien Palm Springs in the exclusive Starwood collection of Palm Springs. This truly makes our City like no place else.”
Starwood has assured the public that the Tribute Portfolio brand will let owners of distinct properties maintain their independent spirit, while benefiting from Starwood’s powerful distribution and loyalty. Palm Springs will join London, Japan, Coral Gables, FL, Asheville, NC and Fort Lauderdale, FL in this new and exciting venture.Tribute Portfolio, which was launched last April, is made up of independent hotels around the globe that include boutique resorts and urban destination properties. Starwood said it plans to grow the Tribute Portfolio brand to 100 hotels by 2020..