If you are thinking of starting an ecommerce website, you should go ahead and grab an useful books for ecommerce to learn a few things. Take your time and read about the things that can result in success or failure of your website. You might have done everything right on your ecommerce website but could still end up with no traffic at all if you have not implemented the right marketing techniques and tactics for your business. Ecommerce is about selling things when marketing is the backbone of any business. If you want to market your website in a successful way, start with the design.
The first thing people notice about your ecommerce website is the design. You would want to keep your design clean and focus more on providing pictures to your customers and information about the products. Let people not distract from what they have come on your website for. Provide easy navigation on the website and breadcrumbs on top so your visitors can always go back to the pages they have visited before. Include search button on the stop so customers can also search for products specifically rather than selecting many filters and going through hundreds of products to find theirs.
Provide proper information about every product on your website. Make sure you don’t create duplicate content by copy pasting the information of one product on another similar product. Make the call to action buttons as prominent and luring as possible. The more embossed and prominent they look on the page the more chances there are that customers will click on them. Provide a one-page shopping cart so your customers can go through the checkout process without hassle and within a few seconds. Post regularly on various social media platforms and provide links back to your product pages and optimize these pages.
Keep your blog active and make sure every post on your blog provides a way for customers to land on your product pages. Keep the internal links on your website as fresh and clean as possible. This is for search engines to rank your website higher because of easy navigation. Introduce some useful applications on your website that visitors can use. For example, price calculator is one of the most known and used application on ecommerce websites. It gives customers an accurate view of how much they will be charged for the purchase including or excluding any shipping and hidden charges.
Let your products be reviewed on the internet. The more people review your products the more word about you will spread on the internet. It is best that you only promote the honest reviews. A few negative ones are good for you because they make your business and products realistic. Run promotions on a regular basis and use social networking platforms to market your promotions. Provide your customers with coupon codes and discount vouchers so they always think of you whenever they are about to buy something. Provide helpful and immediate customer service to your customers too.