Starbucks has rolled out their annual holiday cups, and while they are quite red, the coffee cups are bereft of any traditional Christmas imagery. Therefore, evangelists who need to see holiday images on each and every item from now until the New Year are ramping up their festive critiques of the Seattle-based coffeehouse.
On Nov. 7, CNN Money reported: “Starbucks said it removed ‘symbols of the season’ used in the past, which have included reindeer and ornaments, in favor of a simple, two-toned red cup. When the cups were introduced in late October, Starbucks vice president Jeffrey Fields said the company ‘wanted to usher in the holidays with a purity of design that welcomes all of our stories.’”
The Twitter and Facebook backlash is being fronted by a former Arizona pastor named Joshua Feuerstein, who now simply calls himself a “social media personality.” In a viral video uploaded to Facebook on November 5, Feuerstein accuses Starbucks of taking “Christmas from their cups because they hate Jesus.”
In order to get back at these pagan baristas, Feuerstein is encouraging patrons to give their name as “Merry Christmas,” so that Starbucks employees will be duped into writing that on the cups, instead of the name of the customer. Because you know, that will really shame the largest coffeehouse company in the world.
“Do you realize that Starbucks wanted to take Christ and Christmas off of their brand new cups? That’s why they’re just plain red,” says the backwards-hat, goatee-wearing pastor. “In fact, do you realize that Starbucks isn’t allowed to say Merry Christmas to customers?”
While some are trying very hard to be outraged over the minimalistic holiday cups, others are calling it a non-story.
Wait. Conservative Christians are mad at Starbucks for red cups? It takes true dedication to perpetually be worried about the wrong things. – Ryan Dalton
Christ calls Christians to be grateful for God’s grace and to act accordingly. He does not call us to feel persecuted by red cups. – Josh Burns
ENOUGH with the #RedCups and attacks on Starbucks people. Go feed a hungry child and get a life. – Alan Chambers
“In the past, we have told stories with our holiday cups designs,” Fields said, according to CBS News. “This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories. Starbucks has become a place of sanctuary during the holidays. We’re embracing the simplicity and the quietness of it. It’s more open way to usher in the holiday.”
Do you care about the new Starbucks holiday cups?