The TTPM product review site for toys, tots, pets and more announced its 2015 TTPM Most Wanted List at its annual TTPM Holiday Showcase at New York’s Altman Building this morning.
The event highlighted the most popular kid and family products for the holiday season, and involved over 55 exhibitors.
The TTPM Most Wanted List is an independently tested and curated list of the most in-demand toys and kids lifestyle products for the holidays, culled from the site’s 5,000-plus new product reviews this year. The 2015 list showed two intertwined themes: The seamless integration of technology into toys is enhancing the magic of classic play, and reengaging a new audience. According to TTPM CEO/editor-in-chief Jim Silver, traditional sales among the eight-year-old-plus child demographic has diminished in recent years “as kids gravitated to personal electronics, and toy manufacturers stopped addressing this market segment as aggressively.”
Today’s kids, however, “[have] never lived in a world without a smartphone, and they are discovering novelty and excitement in toys and products that provide exciting off-screen play experiences,” said Silver.
Noted TTPM executive VP/content director Chris Byrne: “Whether tech or traditional, play continues to serve three basic functions for kids: It provides new experiences, allows kids to explore their worlds, and provides a platform for self-expression. What’s so exciting about toys in 2015 is that it’s not the tech but the ability to deliver those three functions that determines what will be a hit.”
To this end, the 2015 TTPM Most Wanted List breaks down into four categories: Star Wars Toys, Preschool Power, Toys for Bigger Kids and Innovations in Classic Play.
Star Wars toy product, not surprisingly, tops the holiday wish list, thanks to continued sales momentum sparked by the forthcoming Star Wars: The Force Awakens movie and the Force Friday release of toys, collectibles, gadgets, etc., on Sept. 4 (Force Friday). TTPM cites Hasbro’s “Star Wars The Black Series Kylo Ren Force FX Lightsaber,” Sphero’s “Star Wars The Force Awakens BB-8 Droid,” Spin Master’s “Star Wars Millennium Falcon R/C Quad” and LEGO’s “LEGO Star Wars The Force Awakens Millennium Falcon” in its Most Wanted List.
In the Preschool Power segment, toy manufacturers have incorporated new interactive features, with Fisher Price’s “Bright Beats Smart Touch Play Space” and “Imaginext Ultra T-Rex,” VTech’s “Go Go Smart Wheels RC Speedway” and Spin Master’s “Paw Patroller” getting the Most Wanted List nods.
The Toys for Bigger Kids category (8-12) illustrates how play and technology have come together in toys targeting older kids with fun off-screen play potential. Tops here are Warner Bros.’ “LEGO Dimensions Game,” Hasbro’s “Nerf Rival,” Jakks Pacific’s “Marvel Avengers XPV Remote Control Hulk Smash” and Disney Consumer Products/Hasbro Inc.’s “Playmation Marvel’s Avengers.”
Finally, the Innovations in Classic Play sector boasts advanced technology enhancements in its Most Wanted List entries: Wicked Cool Toys’ “Girl Scouts Cookie Oven,” Mattel’s “Hot Wheels Ultimate Garage” and “Barbie Saddle ‘N Ride Horse,” Just Play’s “Club Petz Lucy Puppy Dog” and “The Peanuts Movie Happy Dance Snoopy,” Hasbro’s “FurReal Friends StarLily, My Magical Unicorn,” Moose Toys’ “Shopkins Fashion Spree Fashion Boutique” and “Little Live Pets Clevekeet,” Spin Master’s “Bunchems” and VTech’s “Kidizoom Smartwatch DX.”
In addition to these 22 most-wanted toys, TTPM compiled a Most Wanted List by product category, i.e., ages and interests, and ranging from categories like radio control to riding toys, pet products to video games–and everything in-between.
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