In the past two weeks, bookings for Star Wars: The Force Awakens are now officially open on Fandango, AMC, and other participating theaters. Reactions to a film of this magnitude are quite fascinating considering the film’s release being just six weeks away from opening. According to the Daily Telegraph,” pre-sale tickets for the seventh film franchise opened up online at Event Cinemas last Tuesday and in one week more than 1000 have been sold at Liverpool alone”. In the United States, theaters like AMC stated that the online slowdown was the reaction of an unprecedented volume. New York Times said the following, “the chain said it had beaten its previous single-day advance sales record by a factor of 10, and had sold out more than 1,000 shows nationwide. The New York Times added that opening night seats were still available, including some at theaters that will stay open for 24 hours to accommodate demand”. Fandango Stated that sales traffic surged to seven times the standard peak level. This also includes the sales for multiple theaters showing the Star Wars’ marathons.
Fortune.com reported that IMAX has $6.5 million in U.S. and Canadian advance ticket sales via Deadline. Greg Foster, the CEO of IMAX stated that the recent success is not only phenomenal, but unprecedented. “The only words to describe the first day of IMAX worldwide advance ticket sales for Star Wars: The Force Awakens are ‘record-shattering,”Forster said via The Hollywood Reporter. The “Star Wars” trailer unveiled last Monday provided a great amount of energy and a rejuvenation among Star Wars’ fans. Since the trailer aired on ESPN’s Monday Night Football game, the ratings increased to 15.9 million viewers.
Social media erupted with staggering statistics. Within the 12-hour period after the trailer first aired, Twitter had more than 17,000 tweets per minute, and more than 1.1 million tweets about the trailer. Next, Facebook announced that 1.3 million people engaged in 2.1 interactions within the first viewings of the trailer release. Statistics aside, these past two weeks gave a brief look into the overwhelming excitement of this film’s potential success. The overall feeling in regards to excitement is the growing enthusiasm of nostalgia. Star Wars: The Force Awakens campaign is majestic. Star Wars’ official YouTube page has reached close to over 50 million views in just a week of it’s posting. from Monday till Thursday last week the figure reached to 8,678 pre-sale tickets overseas.
This trailer that aired two weeks ago gave very little away. This is also in due to the strategic marketing moves. Months of hype for Disney and Lucasfilm sent a ripple effect through the theater chains as thousands of Star Wars fans pre-ordered their tickets.CNBC reported that early ticket sales for December’s “Star Wars: The Force Awakens out paced first day sales for 2012’s “The Dark Knight Rises” and “ Avengers” and 2013’s “Hunger Games: Catching Fire” in all the $1 million pre-sale range via Reuters. Star Wars: The Force Awakens will land into UK cinemas on December 17th and December 18th.