Do you have your Chewbacca over-the-ear headphones? How about the R2-D2 carry on suitcase? Maybe you are pining for the new BB-8 interactive toy from Sphero. It’s no secret that with the release of the new Star Wars installment, Episode VII: The Force Awakens, products and toys that appeal to “long time ago… galaxy far. far, away” fans will be popular, but many are wondering, “how popular?”
FusionOps, a chain business information and analytics company based in California is “weighing in” on the supply and demand for Star Wars-themed items this fall. They found that 69% of Star Wars fans think retailers will not keep up with demand for Star Wars toys this holiday shopping season. With a big demand expected for anything Star Wars and a healthy economy, that could very well be the case.
There are also some high expectations set for the new Star Wars series. 63% of Star Wars fanatics think “Episode VII: The Force Awakens” will be the best Star Wars yet. Reasons include: a new director in J.J. Abrams, the movies will hold true to the original Star Wars series and they expect the latest in CGI technology to be stunning and amazing. All factors that will drive demand for anything Star Wars.
“While technology advancements have been exponential since the first Star Wars toys were introduced 38 years ago, companies still struggle to keep the supply chain healthy and reassuring to consumers,” said Gary Meyers, CEO of FusionOps. “It all comes down to good, comprehensive information that drives the decision making process. At FusionOps, we help our global enterprise customers have real-time visibility to respond to the inventory, manufacturing, logistic, and procurement challenges that plague every business. In short: we help our clients have confidence in their decision-making process so there is never a disastrous shortage of their products.”
As for the consumers, Star Wars fans are true diehards when it comes to buying items related to the movies. Retailers should be ready for just about anything. 35% of Star Wars fans who will purchase toys admitted that they would react in some way if unable to acquire the Star Wars toys of their choice in time for the holiday. Curiously, 10 percent of millennial fans said that if they were unable to get the toy of their choice in time for the holiday, they would think less of J.J. Abrams himself. This was statistically higher than any other age group.
Added Meyers, “Consumers have many choices and, with 35% of Star Wars toys buyers say they’d react to a possible shortage of their desired toy, and that the long-term inventory shortage could cost a brand or damage a reputation.”
Companies and organizations should be ready and loaded with the latest supply chain analytics and real-time business information that is available. FusionOps is one company that can help companies interpret the data and make the most of what should be a busy holiday shopping season. “May the Force be with You” over the holidays as Star Wars will dominate the news and people’s minds.