New technology has been the name of the game, for lack of a better term, in the gaming industry over the past few years, and with several VR releases upcoming, don’t expect that to change. Not only will we see VR enter the market in 2016, but we will see the arrival of Steam Machines and the emergence of alternative business models.
Steam Machines have had a very interesting road since they were announced, but how they will fit into the market is something many are pondering. In a conversation with atombash.com, Phil Rogers, who is Square Enix’s CEO of the Americas and Europe, commented on Steam Machines and how his company is looking at them. “I think we actively look at those opportunities but we are waiting for more details. It’s a ‘wait and see’ for us right now,” Rogers said.
This seems to be the approach a lot of companies are taking with Steam Machines, as there is a sense of uncertainty when it comes to how they will fit into the market and the role they’ll play. Will they rival the PS4 and Xbox One or will they be more of a peripheral, alternative option for consumers? We’ll find out when Steam Machines launches this fall.
Moving from the hardware side of business to the software side, Square Enix is bringing a new Hitman on Dec. 8 to the PS4, Xbox One and Steam. The game will be available only via digital purchase, making for interesting possibilities regarding how the game will ultimately perform. Rogers explained how this new model was thought up and how developer IO Interactive has inspired this new world of Hitman.
“I love IO the studio and it’s a great day for me when I visit or spend time there. First and foremost, it was their creativity that brought about the new Hitman, was to think about how they could fuse this creativity and production with new distribution methods,” Rogers said.
Creativity is king in the gaming industry, especially when it can be effectively managed and executed. Deciding to take the new Hitman into the digital realm wasn’t an abnormal decision for Square Enix; it was something that came along organically.
“[Digital] is a very natural decision for us and it’s great that the machines can deliver on this, but for us, when we think about the ultimate Hitman experience, it really plays out this way. We love this fantasy, world of assassination and what that might mean in terms of the types of gameplay and I just think digital is the right way to deliver it. The creative harmony of that production, of IO, it was almost fate that this was how we wanted to bring it to life. This was a very organic decision,” Rogers said.
With gamers being open to different avenues and business models for games these days, the new Hitman has a favorable chance to succeed. Digital support has been strong from gamers and with a major brand like Hitman, you’d figure that will remain in tact. Square Enix will launch Hitman on Dec. 8 for the PS4, Xbox One and PC, and the game will be available only on digital purchase.