The PS4 has had unprecedented success since it was released in 2013, but its predecessor, the PS3, seems to be drifting off into the distance. This Fall represents a massive opportunities for developers and publishers to capitalize on a rising new-gen audience and Sony is quite aware of that.
The brand-awareness that Sony has established with consumers is perhaps their greatest achievement this generation. No, they have not had the most stellar software lineup since the console launched, and some could argue the Xbox One’s has been better, but no matter, PS4 has perhaps one of the most invaluable traits a product can have, it’s cool.
Many have wondered when Sony will largely cut-off support for the PS3, but it seems as though a total cut-off isn’t going to happen anytime soon. In an interview with MCV, PlayStation UK head Fergal Gara talked about the future of the PlayStation 3 and how it will co-exist with Sony’s popular console, the PS4.
“There is no doubt that at this stage, and with the success we have enjoyed globally, that our focus is on PS4. There is more that we could do with PS3 on a promotional level, but don’t expect us to do anything near to what we are doing with PS4, because that is the future.
“PS3, as has been pretty well documented, was a heavily engineered machine, and there’s a limited ability to take significant cost out of it. It will certainly be around for this year and beyond, but don’t expect it to have anywhere near as much focus in the UK as PS4. The gap between the two is very, very wide,” Gara said.
It’s clearly the wise decision for Sony to focus its dollars on promoting the PS4 over the PS3. The PS4 has priceless mind share with consumers right now and the messaging they executed prior to the system’s launch is a large reason why so many people have bought the system.
As is usually common for the Fall of each year, 2015’s Fall will be packed with games for all ages. Gara talked about some opportunities Sony has to garner more gamers of a younger age, while still capturing that core gamer audience.
“This is a key year where we should be reaching younger audiences. We have some first-party software that can certainly reach into the younger age groups, such as Tearaway for PS4. Plus, there are games that go across the age spectrum, like FIFA.
“The toys-to-life category is looking strong this year, and the return of Guitar Hero and Rock Band will hopefully revive interest in that genre. It is perfect timing really as we head into our third Christmas. There are other franchises that are gamer titles but are also broader and more accessible; I would pick out Star Wars Battlefront and Arkham Knight,” Gara said.
The toys-to-life genre has exploded in popularity as of late. LEGO Dimensions is another franchise that has been added to the likes of Skylanders and Disney Infinity. A new generation of Guitar Hero and Rock Band will surely invigorate the music side of that genre as well. We’ll see what else publishers and developers have in-store for E3 2015 this June.