A national park is a thing of beauty, whether one’s rock climbing in Yosemite, inspecting caves at Carlsbad Caverns, or kicking up sand along the Gulf surf. Yet, these treasured national resources remain threatened, a jarring fact considering the existing peril wildlife and natural resources face every day, largely because of climate change.
Angelenos who work at Sony or Crackle already know that the companies — Crackle is actually a chip off the old Sony block — are teaming up with “Picture This” to help promote sustainability and protect our national parks.
The campaign, begun this Monday, Sept. 28, is part of a global environmental initiative designed to raise awareness of the need for protecting these parks. According to a press release shared Mon., Sony’s “encouraging people to donate, volunteer, write letters to local elected officials via video spots on Crackle, Sony Picture’s streaming TV network, and [is doing] a big social media push.”
There are over 400 national parks in the country, and the National Park Service is conducting a campaign of their own, which ends today. Hurry up and visit their site and you’ll see a pop-up: “Right now, you can help make a tremendous impact for your national parks by participating in our Match Challenge. Thanks to a $50,000 gift from a generous friend of the National Park Foundation, we are challenging park lovers like you to give now and help us double the impact to $100,000 before our fiscal year ends on September 30. Your support will allow us to make twice the impact for America’s greatest treasures … our national parks.”
For Sony’s part, “Picture This” will be communicated throughout its Crackle, getTV and Sony channels, pushing the needs of the national parks. Each network will air custom public service announcements with similar calls to action, engage viewers via Twitter, Facebook and other media and drive them to another site for more information.
Among other benefits, America’s national parks provide wildlife with sanctuaries, “while serving as invaluable locales where researchers can observe and study the various ways that diverse ecosystems and organisms react to climate change,” says Sony in its release.
See Sony’s Global Initiative video, or its US “Picture This’ conservation campaign.