Seth Casteel, NY Times Best Selling author of Underwater Dogs and Underwater Puppies, and the face behind the camera for Banfield’s Pets Are Heroes Too tour is a genuine, down to earth guy.
Self-taught, Seth originally picked up a camera for a trip to Australia. After that, it collected dust as life moved on. Previously in movie advertising, Seth re-found photography when he photographed and helped stray kittens discovered on the Sony Pictures Entertainment lot find homes in 2007. Then he began volunteering at local shelters to photograph shelter pets to help more animals find their forever homes.
In 2010, he was photographing a Cavalier King Charles Spaniel named Buster, on land, but Buster decided he preferred the water, so Seth followed with a point and shoot underwater camera. Seth, like the dogs, holds his breath to capture the photos but of course now uses some more professional equipment. At the time, he was struggling financially but spent several thousand dollars on an underwater camera rig anyway to explore what dogs looked like under the surface, but clearly, it has paid off.
In February of 2012, his photos hit the internet and overnight became a viral sensation. The rest is history as he’s now a Lifestyle Pet Photographer who travels the world doing what he loves. One aspect of that for Seth is continuing the work where he got his start, photographing homeless pets in a positive, professional light to help find their forever homes.
We’ve all seen the photos, scared, dirty animals looking forlorn behind chain link fencing. Seth knows however that that is not a true representation of that animal. In taking professional photographs outside the cages, he is able to truly capture these deserving pets looking for a home. It’s that barrier that he wants to break down.
Along with The Animal Rescue Site, and Greatergood.org, “One Picture Saves a Life” is his non-profit charitable mission to improve the image of animal rescue and adoption through photography. It includes teaching workshops at shelters around the world and gives away equipment to shelters in need.
Or as the website more eloquently puts it: “8 million dirty, scared, and disoriented pets enter shelters each year – on intake, they have a picture taken. These photos taken are what people see when looking to adopt. A positive picture of a well-groomed pet means a better chance at adoption.
Our mission is to provide shelter staff and volunteers with the resources to successfully groom and photograph shelter pets, helping give them the second chance they deserve.”
So please check out onepicturesaves.com and think about giving a tax deductible donation to help shelter pets find their forever homes!