Many businesses benefit from a well-organized blog. A blog allows you to connect with customers in a more personal way than you do on your website. For example, if you operate a personal training business, you could use your blog for sharing workout tips, recipes, testimonials, etc. In conjunction with your website, potential customers could encounter your blog and decide to become customers. For this to happen, you should be as diligent about the search optimization on your blog as you are for your main website. You can accomplish this task by implementing the following twelve tips for search optimizing your blog.
1. Blog with a website that is SEO friendly
If you are blogging with a free, pre-established website domain, it is important to make sure it is SEO friendly. WordPress is good software for SEO, but there are others you could consider.
Just like with your business website, in order to achieve and maintain high search engine rankings, you must post quality content consistently. With a blog, the idea of “consistent” can vary depending on the writer. However, I recommend at least 3-4 times a week if your goal is high search engine rankings because search engine rankings often rank blogs by the frequency they are updated. This is another reason your business blog could garner you higher traffic influx than your website, because blogs tend to be updated on a more frequent basis than websites.
Your content has to be more than just a random sloshing of keywords. In fact, that kind of behavior can now get you banned from search engines all together. Therefore, it is more important than ever for you to plan your posts in advance. Consider your topic and your aim for the post then pick out the keywords that are relevant to your content and the audience you are hoping to garner. If you plan and post intentionally, instead of merely posting just because you have to, your blog will have a much higher success with SEO.
4. Be interesting
Your goal as a blogger and as a business person is to write content people want to read. It is likely you are not blogging just because you like to write. You have a purpose and a message you want to spread to others. In order to spread that message, you must give readers something to enjoy. Explore your niche, even outside of your direct expertise, and find topics that will surprise your readers. Getting readers to your blog is not the end goal; it is actually the beginning. Once you attract the readers, you want them to stay and check out your page. If readers appear on your blog, then navigate away immediately, this is referred to as a “bounce”, and high bounce rates lower your position in search engines.
5. Be organized
Instead of posting big, fat walls of text, make it easy on your reader by breaking your context in to chunks, implementing headers and sub headers, or using numbered (or bullet point) lists. Looking at a large wall of text can be intimidating. The immediate response to this kind of text is to either skip it all together or “skim” it. Neither of which you want your audience to be doing on your blog.
6. Anchor it
If you have core content on your blog that explains more or gives further detail about who you are/your message, link back to it in your posts. This invites your readers, especially new ones, to learn more about you and what you’re about.
7. Make content easy to locate
Use category headers on your main page to show the readers where to find the information they seek. If your recipes are buried away with your testimonials in a Christmas light tangled mess, your reader is likely to get frustrated and leave. Treat your reader like a child, but only in the way you label things, so they are easy to find. If a reader comes to your page looking for recipes, they want to know exactly where they can find them.
8. Move beyond your blog
Blogging is great, but in order to grow your audience, it is helpful to become exposed to the audiences of others. If you can connect with other bloggers and guest post on their blogs while linking back to your own domain, you may increase your readership and brand.
Be creative and always use titles that reflect your creativity. For the reader there is a big difference between “Apps” and “Apps you NEED in 2015.” If you do not have great titles, it will not matter how awesome the content is that follows it. Whether we should or not, readers still judge books by their covers. So make your covers awesome every time.
To sum it up, if you want your blog to be effective at search engine optimization, put the effort into providing your readers with stellar content every time they visit your page. Make your titles awesome and engaging, while also organizing your topics to where they can easily be found. If unsure of whether or not you do this well, enlist a friend to give their honest evaluation.
Many thanks to Grey Umbrella Marketing for providing useful information for this post. Grey Umbrella Marketing is an Internet marketing company that helps their clients achieve first page rankings for specific keywords with their webpages, blogs, and videos to increase traffic and page rank.