“STOP ABUSE- NO EXCUSE”, is the motto Michelle Winder of Carlsbad, CA lives by.
A victim of several assaults herself as a young woman had caused her to doubt her self-worth. It wasn’t until she found the right support that she began to see her own purpose in life. She’s a 3rd Degree Black Belt and Certified World Martial Arts instructor. She teaches self-defense to women of all ages and is a first responder with SART and DVRT (Sexual Assault and Domestic Violence Response Team). She decided to not let the “victim mentality” consume her life.
It was during those martial arts classes that Winder developed a hair accessory to keep her fine hair in place and to also raise awareness and funds to help end domestic abuse. Hair ties were not keeping her fine-textured locks out of her face, so she decided to develop the ScrewUp. This accessory is literally a modified hair chop-stick. The stick has a coil in the middle that literally screws hair up off your face and neck. “It works on thin, thick, straight, or curly hair.” Winder says. Although longer hair is the ideal length of this accessory, shorter hair types can still make it work. It’s even perfect for man-buns!
After developing ScrewUp, she then decided to put the “NO MORE ‘vanishing zero’ on the end,” as a way to raise awareness against ending domestic violence. Since October is Domestic Violence Awareness Month, Winder along with her husband Bill, are teaming up with NO MORE to “put an end to this abuse once and for all.” Her husband Bill, a Navy veteran and gifted counselor, volunteers his time to mentor men who have been victims. Together they have dedicated their lives to help heal victims of abuse.
According to the Department of Justice and the FBI the following statistics on domestic violence are astounding.
- Four people are murdered by their partner every day in the US
- 24 people every minute are physically abused, raped or stalked by their partners
- One rape occurs every 6.6 minutes
- 1 in 3 women and 1 in 4 men experience violence from their partners in their lifetime.
With ScrewUp, Winder wants to change these stats and take away the stigma surrounding domestic abuse and turn all victims into victors like herself. “The proceeds from ScrewUp will go to organizations that provide desperately needed, practical help directly to victims of domestic violence, sexual assault and sex trafficking.”
To help further the development of ScrewUp, to include other others and designs, Bill and Michelle have started a campaign on Kickstarter. Their goal is to raise $23,000 by November 1st. So far they are at a little over $1,000. The development of this hair invention is definitely a family affair. The Winder’s son, Billy Winder, is the Director of Marketing and their daughter, Aubrey Winder-Luedeker, is the head of Social Media.
“We hope you’ll help to exceed our goal, as it will enable us to expand our product line to include Emoji charms in multiple colors, and even glamorous versions with Swarovski crystals and more, says the Winders on their Kickstarter page. “There will be a ScrewUp for every occasion!”